McDonaldization of Society Assignment

Added on - 29 Apr 2020

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Running Head: McDonaldization of SocietyMcDonaldization of SocietyCritical analysis of Ritzer’s theory
McDonaldization of Society1ContentsIntroduction................................................................................................................................1Principles of McDonaldization..................................................................................................1Efficiency...............................................................................................................................1Education............................................................................................................................2Furniture..............................................................................................................................2Calculability...........................................................................................................................2Education............................................................................................................................3Healthcare...........................................................................................................................3Construction........................................................................................................................3Predictability...........................................................................................................................3Routine functions of employees.........................................................................................4Education............................................................................................................................4Control....................................................................................................................................4Retail stores.........................................................................................................................4Social friendships................................................................................................................5McJobs.......................................................................................................................................5De-McDonaldization..................................................................................................................5Advantages of McDonaldization................................................................................................6Increased efficiency................................................................................................................6Standard procedures...............................................................................................................6
McDonaldization of Society2Saves time...............................................................................................................................6Disadvantages of McDonaldization...........................................................................................6Reduced Innovation................................................................................................................6Reduced customization...........................................................................................................7Reduced wages.......................................................................................................................7Conclusion..................................................................................................................................7References..................................................................................................................................8
McDonaldization of Society3IntroductionThe theory of McDonaldization of the society was first coined by sociologist George Ritzerin the year 1993. His simple idea pointed towards the fact that most organizational systemstoday have adopted the methodology and principles of a fast food restaurant (Ritzer, 2009).The reason the term was called McDonaldization was because of the wide spread presenceand accessibility to McDonalds in the entire world.There are numerous aspects to this theory. To begin with, it is important to understand thecharacteristics that our society has adopted from the fast food industry. Every visit atMcDonalds ensures fast delivery of food, standardized menu similar taste across the globe,standardized procedures and immense control of the brand on the product. When the samelogic is applied to organizations, it is clearly evident by their emphasis on reduced cost andtime, laying importance on quantity, replacing humans by non-human technology and highlyrepetitive, routine and predictable tasks performed by employees (Ford, 1994).Even though, these changes have been visible in most organizations, it is difficult to agreewith Ritzer in entirety. There are various organizations which foster innovation throughdifferent tasks, lay emphasis on quality over quantity and employ skilled workers withminimum outside control.This report throws light on the details of Ritzer’s theory and the four principles ofMcDonaldization stated by him. Efforts have been put in to critically analyse the theory andboth sides of the coin have been considered and researched without any biasness. The idea ofMcJobs and its visibility and acceptability has also been discussed in the report.Principles of McDonaldizationRitzer has given four important principles to establish and prove the McDonaldization of thesociety. These four principles help to establish how our society and its various aspectsincluding education, workplace and lifestyle have changed overtime.EfficiencyEfficiency refers to choosing the optimum means to reach a given end. Every visit toMcDonalds depicts its focus on efficiency of its service. Customers are able to get procure
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