McDonald's Bar-B-Q Restaurant: Consistency and Quality in Carhop Services

MNG81001 MANAGEMENT COMMUNICATION

Contents
Introduction................................................................................................................................... 2
Answer 1:....................................................................................................................................... 2
Answer 2:....................................................................................................................................... 2
Answer 3:....................................................................................................................................... 3
Answer 4:....................................................................................................................................... 3
Conclusion..................................................................................................................................... 5
References..................................................................................................................................... 6

Introduction
The research is about how McDonald Bar-B-Q restaurant has been able to offer the carhop
services with the featuring of larger menu. Here, the discussion is about how the company is
working on building the restaurant system with consistency and high quality to maintain the
uniform methods of preparation. The corporation is working on restaurant chain which continues
to expand with recognition of properly serving the customers. The efforts are made to strengthen
the McDonald brands with the appearances that are achieved through significant growth.
Answer 1:
The use of the social media includes the different advantages and the disadvantages for the
company where the essence is mainly for the cheap ways to reach the customers and then help in
the proper build-up of the perceptions of brand. The companies are able to make use of it with
the wider audiences working about the new products, and then dealing with the scenarios.
There are certain drawbacks where there is a need to use multiple platforms which leads to time
consumption process (Jankaunskaite, 2016). The companies need to hire the employees with
working on the specifications and social media marketing. The employees also need to have a
regular positing updates with proper response to the customers. The companies are presented
with social media not stopping, and the companies tend to use social media to struggle in
keeping up with the time zones.
Answer 2:
The focus is to handle the organizations working with McDonald’s. Here, the campaigning can
affect them in a positive or the negative manner. Hence, the people need to work on
organizations who have a negative stigma of the brands when they are creating certain social
media campaigns (Pfeffer et al., 2014). Here, the organizations tend to include People for Ethical