McDonald’s International Marketing in France

McDonald’s International Marketing
in France

Introduction
• International marketing is an important method for
the company if they want to expand their production
or services in other markets as well.
• In order to have presence in more than home
countries it is important for the company to explore
ways of expansion which can help the company in
expanding and entering into new markets and also
attracting potential customers of other market.

Internal Audit
• It is important for the company to make sure that
they have analysed their position in the home
market first.
• It is refers to as internal audit of the company
where with the help of home market the company
will be able to analyse the strength and
weaknesses of the company and will also be able
to identify the changes that the company is
needed to make.

External Audit
• Political factors- these are the factors that help the company in determining the intervention of the government
in the free market or in the workings of the industry in which the company wants to enter
• Economic factors- These factors include factors which tells the company about the economic performance of
the country in which the company wants to enter.
• Social factors- it refers to the factors that are related to the norms and culture of the society in which the
company is going to operate.
• Technological factor- These are the factors that helps the company in analysing the prevailing technology in
the market and will also help in identifying what are the technology that the competitors have.
• Environmental factor- these are the factors that are related to the environment and its concerns.
• Legal factors- these are the rules and regulations implemented by the government on the companies.