McDonald’s International Marketing in France

McDonald’s
International Marketing
in France

Table of Contents
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Internal Audit..............................................................................................................................4
External Audit.............................................................................................................................4
The marketing condition ............................................................................................................6
Competitors analysis ..................................................................................................................6
SWOT analysis............................................................................................................................6
Marketing objectives-..................................................................................................................7
Entry mode strategy....................................................................................................................7
Marketing mix.............................................................................................................................8
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................10

Executive summary
This report includes internal audit as well as external audit of McDonald's. The report states the
marketing condition that the company is facing along with competition analysis. The company
wants to enter in a new market which is of France. In this report entry mode strategy is provided.
The marketing mix which can help the company in entering a new market is also given.

Introduction
International marketing refers to selling of goods and services in more than one country. It is an
important activity of import and export and it is important for the countries to make sure that
they are planning these activities carefully so that the products and services of the cop-any can
capture the market. With the constant changes in the taste, preferences, demands and choices it is
important for the markets to expand globally (Martínez-López and et. al., 2018.). It provides
more competitive market to the companies which is why the consumer get a chance to have bet