(solved) McDonald's Marketing Essentials
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Added on 2020-11-23
(solved) McDonald's Marketing Essentials
Added on 2020-11-23
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Marketing Essentials
Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3P1 Key roles and responsibilities of the marketing function......................................................3M1 The roles and responsibilities of marketing in the context of marketing environment........5P2 How roles and responsibilities of marketing relate to the wider organisational context.......5M2 The significance of relation between marketing and other functional units.........................6TASK 2.................................................................................................................................................7P3 Different ways in which organisations apply the marketing mix to the marketing planning process to achieve business objectives........................................................................................7M3 Different tactics used by organisation to demonstrate that how business objectives can be achieved......................................................................................................................................9TASK 3.................................................................................................................................................9P4 Marketing plan for McDonald's.............................................................................................9M4 Make a coherent evidence based marketing plan...............................................................11CONCLUSION..................................................................................................................................12REFERENCES ..................................................................................................................................13
INTRODUCTIONMarketing is a process of making relations between customers and seller by providing goodsand services that can fulfil the needs of customers as well as of sellers. This process helporganisations in achieving their goals and meet success. This process is a combination of fewelements like, understanding of market, demands and requirements of customers, implementingcustomer driven strategies and give customers quality product (Baker, 2016). McDonald's is one ofthe biggest organisation in the world, which provide their services in fast food sector. McDonald's isan American brand, which was founded by Richard and Maurice McDonald in 1940. Beneath, astudy will take place on roles and responsibilities that marketing functions have along with this itbrief about the relationship of marketing with other organisational process. A table will be drawn,which shows the marketing mix of McDonald's in comparison to Burger King. In the last, it willgive brief details about the new product of McDonald's that is “Mc Saw” and it's marketing mixalso.TASK 1P1 Key roles and responsibilities of the marketing function.Marketing : Marketing is a set of sequential steps like, planning and implementation ofstrategies for costing, advertisement, promotions, production, and distribution of products andservices, that has been produced by organisations for satisfying the needs of customers andorganisation.Concept of marketing : Marketing is a process in which, organisations use different types ofstrategies for fulfilling the needs of customers, and for increasing their probabilities. In they can usedifferent types of concepts like, concept of production (customers prefer those products which areeasily available and inexpensive), product concept (products with better performance and newfeatures are very popular among customers), selling concept (products following high promotionalactivities are very famous), marketing concept (product which can fulfil consumer's need), societalmarketing concept (focus on needs of target market and deliver services effectively).Current and future trends : Trends are marketing element, that organisations have to studyso that they can find the products that can fulfil the requirement of customers ( Baker, 2016). Thisstudy also help organisations to get knowledge about the products and services attracting customersthe most. McDonald's use methods of marketing for their products like, social media marketing(they can use social media like Facebook, Instagram and other for advertising their products),retargeting campaigns (target segments get attracted by organising campaigns), test message
advertisement (send message to individuals), targeted emails (send email to targeted segment).Technology is very dynamic in nature and changes very fast, that's why it very necessary fororganisations to make changes in their products, which can help them in attracting large number ofcustomers.Marketing process : Marketing process is a process, which is used by organisations foridentifying the opportunities, selecting targeted markets, develop marketing mix, and managingmarketing efforts ( Boschetti and Massaron, 2015). Steps involved in marketing mix are explainedbeneath :-Analysis of opportunities within market : It is very important for an organisation to analysethe opportunities that are available in market. These opportunities can be the needs orrequirements of customers which are not getting fulfilled by products and services availablein market. McDonald's has make a research in market which help them in knowing thefactors that can help them in making changes to products and services. This will lead themin long term sustainability in market and also help in making products which can fulfil theneeds of customers.Selection of targeted segment : It is not easy for any organisation to fulfil the needs of everysegment, therefore, it is needed that they select a specific segment for their products andservices. McDonald's provide fast food for this they have selected young segment of themarket, as it is a group which consumes the fast food in huge amount. This will help them inmaking products and strategies which will able to attract the selected segment.Developing marketing mix : Marketing mix help an organisation to know about their currentstatus in comparison to their competitors, so that they can make strategies and plansaccording to it ( Brady, 2014). McDonald's has Subway and Burger King as hugecompetitors, preparing marketing mix with them will help McDonald's to knowing thesector where they have to make improvement.Management of marketing efforts : Managing marketing efforts are important for anorganisation, this will help them in making their marketing process very effective.McDonald's use to perform many efforts in marketing like, advertisement, promotions,selling, and producing. It is very important for them to make a proper management betweentheir efforts made by them.Roles and responsibilities of marketing manager : Marketing manager plays vital role inplanning, executing plan, pricing, promotion and distribution of services and goods. Major roles andresponsibilities of marketing manager within McDonald's are discussed below:
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