McDonalds. McDonald’s. STP of McDonald’s. Segmentation.

McDonald’s

McDonalds
 STP of McDonald’s Segmentation  Geographic: China
 Demographic
a.) Gender: Male, female and children.
b.) Age:10-55
c.) Income level: Upper class and
middle class.
 Psychographic: In China, McDonald’s
targets the people of all age group but
mainly the youngsters and children.
 Behavioral:
a.) People living in China; prefer beef,
so offers the food items according
to the preference of the customers.
b.) In relation to user status, it includes
potential and regular fast food users
(Rodrigues, Nikhil and Jacob,
2016).
 Targeting  Provide fun environment to their
customers.
 In China, company targets children
with Happy Meals.
 Targets youngsters with free WIFI.
 Families with better menu items.
 The main aim is to boost the
satisfaction level of the customers of all
age groups.
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