McDonalds PESTEL and SWOT Analysis

McDonalds PESTEL AND
SWOT ANALYSIS.

INTRODUCTION
PESTLE analysis is an important analysis tool for any business as it enables the
business identify the external environmental factors that have an impact on its
operations
Pestle analysis model enhances strategic management by the business on how to
deal with the external factors that affect its performance in the competitive
business environment
In line with this analysis, McDonalds apply various strategies to enhance the
maximization of various opportunities within its business environment
The formulated strategies aim to address the external business environmental
factors so as to know how to compete with rivalry businesses like Starbucks
Coffee Company, Burger King, Wendy’s subway and Dunkin’s Donuts.

McDonalds PESTEL ANALYSIS
Political factors
Economic factors
Socio-cultural factors
Technological
Environmental factors
Legal factors

Political factors
Actions by the government
 Political stability.