McDonald's: Application of Porter's Generic Strategies to Resolve Business Problems

Introduction to business
7/10/2018
McDonald’s

Introduction to business 1
Contents
Introduction......................................................................................................................................2
Overview of company..................................................................................................................2
Porter’s Generic strategies...............................................................................................................3
Business problems faced by McDonald’s........................................................................................3
Application of model.......................................................................................................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction to business 2
Introduction
The aim of the report is to understand the internal and external environments along with the
ethical issues in business and management with the help management model. The model that will
be discussed in the report is Porter’s generic strategy which is an internal strategic model. The
company that has been selected for this assignment is McDonald’s. It is an American well-
known fast food company that came into existence in the year 1940s. The company perform their
operations in the competitive environment due to which they face tough competition across the
world. The porter’s generic strategies will help the company to resolve the issues which are faced
by the company in the competitive market.
Overview of company
The company is considered the world's largest restaurant chain in terms of the revenue because
they serve their products across the world with numerous numbers of outlets (McDonald’s,
2018). The company initiated in 1954 with the small restaurant and now it is one of the world
leading fast service brands with more than 36,000 restaurants in 100 countries or more
(McDonald’s, 2018).