Communication Strategies of McGrath Limited and Beulah International Pty Ltd

COMMUNICATION IN BUSINESS
MCGRATH Limited and Beulah International Pty
Ltd.

INTRODUCTION TO COMMUNICATION
 Productive communication between the management
and the workforce assist an organization in enhancing
the rate of productivity while operating in diverse global
markets (Ruiz et al. 2014)
 Efficient communication networks between the different
levels of management assist an organization in
maintaining the efficiency of the decisions that are
undertaken by the same
 Development of appropriate communication based
networks in the organizational processes supports in
inducing collaborative functioning of the different
departments

BACKGROUND OF THE COMPANIES
Local real estate Company: MCGRATH LIMITED
 The company was established in the year 1988 located
in Paddington, Sydney
 The major activities of the venture was based on
integrity and transparency
 Currently the concerned venture operates through
establishment of 95 offices throughout the East Coast of
Australia (Mcgrath.com.au 2019)
 McGrath operates five business units while assisting the
clients with residential property sales, property
management, mortgage broking, auction services and
the like

BACKGROUND OF THE COMPANIES
International real estate Company: Beulah
International
 The business aimed at providing services related to
international property development and investment
company, which was established in the year 1994
(Lauring and Klitmøller 2015)
 The concerned organization is based in Melbourne with
the regional unit in Kuala Lumpur
 Beulah International has taken steps to expand the
venture throughout the Asia- Pacific region through
collaboration with different partners
(Beulahinternational.com 2019)