Sustainable Wind Energy Solutions
Added on 2020-04-13
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Running head: MCLUHAN’S LAWS OF MEDIAMcLuhan's Laws of Media[Controlling the Greenhouse Gas Emission in Australia]Name of the student:Name of the university:Author note:
1MCLUHAN’S LAWS OF MEDIAReferences-Adam, I. (2016). What Would McLuhan Say about the Smartphone? Applying McLuhan’sTetrad to the Smartphone.Glocality,2(1). [org/10.5334/glo.9]Azad, A. K., Khan, M. M. K., Ahasan, T., & Ahmed, S. F. (2014). Energy scenario: production,consumption and prospect of renewable energy in Australia.Journal of Power andEnergy Engineering,2(04), 19. [org/10.1016/j.rser.2012.06.025]Behrens, S., Hayward, J., Hemer, M., & Osman, P. (2012). Assessing the wave energy converterpotential for Australian coastal regions.Renewable Energy,43, 210-217.[10.1063/1.3464753.]Bryan, B. A., Nolan, M., McKellar, L., Connor, J. D., Newth, D., Harwood, T., ... & Grundy, M.(2016). Land-use and sustainability under intersecting global change and domestic policyscenarios: trajectories for Australia to 2050.Global Environmental Change,38, 130-152.[org/10.1016/j.gloenvcha.2016.03.002]Byrnes, L., Brown, C., Foster, J., & Wagner, L. D. (2013). Australian renewable energy policy:Barriersandchallenges.Renewable Energy,60,711-721.[org/10.1016/j.renene.2013.06.024] Ellabban, O., Abu-Rub, H., & Blaabjerg, F. (2014). Renewable energy resources: Current status,future prospects and their enabling technology.Renewable and Sustainable EnergyReviews,39, 748-764. [org/10.1016/j.rser.2014.07.113]Katsigiannis, Y. A., & Stavrakakis, G. S. (2014). Estimation of wind energy production invarious sites in Australia for different wind turbine classes: A comparative technical andeconomicassessment.RenewableEnergy,67,230-236.[org/10.1016/j.renene.2013.11.051]Levinson, P. (2003).Digital McLuhan: A guide to the information millennium. Routledge.Miroshnichenko, A. (2016). Extrapolating on McLuhan: How Media Environments of the Given,the Represented, and the Induced Shape and Reshape Our Sensorium.Philosophies,1(3),170-189. [10.3390/philosophies1030170]Polinder, H., Ferreira, J. A., Jensen, B. B., Abrahamsen, A. B., Atallah, K., & McMahon, R. A.(2013). Trends in wind turbine generator systems.IEEE Journal of emerging andselected topics in power electronics,1(3), 174-185. [10.1002/we.1552.]
2MCLUHAN’S LAWS OF MEDIA1. Executive summary-The paper educates its readers on the importance of sustainable energy resources by discussingthe challenges & opportunities that are there in Australia. The paper shows the concerns of theAustralian government regarding the sustainable energy resources. It does so by highlighting theset goals of the country by 2050, which shows its determination to reduce the greenhouse gasemission by 80% from air. However, the paper also highlights the challenges that have sloweddown the progress of the mission. The country has witnessed a slow approach towardsconverting wind into energy by utilizing the technology. The paper helps to identify the probablecauses behind a slowed down process in Australia. The existing technology is very challengingto transport to the required destinations. Moreover, it is costlier as well, which is not a veryhandful situation for such a mission. The paper rather identifies the probable solution for the technological shortfalls. The paperproposes a newest technology, which is a superconducting coil of magnesium diboride. Thepaper identifies this as a solutionto replace the existing gear box technology to convert wind intoelectricity. The study shows this a less in weight technology probably by 40%. This is indeed avery attractive move by the researchers of Wollongong University in New South Wales. Theyhave not only produced a less in weight technology but they have also produced a cost-effectivetechnology, which is relatively easier to maintain. The paper identifies the fact behind a reducedweight as a result of a change in shape, which was originally a gear box. Now, it is more like coilin shape. It is easy to handle and to carry this to the target destination, which is why it is anencouraging find for the country. The country can now live up to its mission to reduce theemission of greenhouse gas by 80% until it reaches 2050. The paper also praises the work of McLuhan, which had postulated the tetrad of media beliefs toanalyze the impact of a technology on the concerned society. According to the McLuhan’s Lawsof Media, there are four quadrants to judge the viability of a technology in respect to a society.The paper constructs an analysis done on the proposed technology for the conversion of windinto the electricity using the tetrad of media beliefs. Henceforth, the paper examines the viabilityand finds it suitable for the concerned society. The study finds the usefulness of the proposedtechnology with the help of McLuhan’s Laws of Media. It identifies the solution as anencouraging factor for the conversion of wind into energy. Wind is found as a much cheaper and
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