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Project Scope Statement for McMillian Mobile Technology Project

   

Added on  2023-06-03

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PROJECT SCOPE STATEMENT
MCMILLIAN MOBILE TECHNOLOGY PROJECT
Name
Institution
Course
Date

PROJECT SCOPE STATEMENT
MCMILLIAN MOBILE TECHNOLOGY PROJECT
Project description
McMillan is an electronic organization that manufactures electronic appliances such as wires, bulbs, lamp
holders, switches and circuits among others. From the time of its establishment, the company has enjoyed
a lucrative performance with an increasing market share within the United States and beyond. Due to the
worthwhile and leveraging performance of the company, it has managed to extend its operations in many
areas around the UK. In other words, the company has extended many branches to other localities, both
locally and internationally.
Justification of the project
Nonetheless, there are increasingly many entrants into the industry due to the abnormal profits being
enjoyed by the few companies especially McMillan. The new firms entering the into the market are
employing high levels of technology in both the production and marketing strategies. In this essence, the
new firms have become substantial and significant threats to the existing companies, McMillan in
particular. This calls for the stakeholders of the company to critically examine, analyze, evaluate and
identify the most optimistic strategies of how the company can maintain or even improve its performance
amidst the many new and existing firms in the industry (ul, Ahmad, & Zuhaira, 2018, p.233).
From the preceding problem statement, the stakeholders of McMillan electronics have reached a decision
to develop, upgrade and integrate new and advanced technology in their operation, both production and
marketing. In other words, the top management of the company have analyzed, examined and evaluated
the state of firm and identified some of the challenges being faced by the organization, among which the
main issues included poor communication among the stakeholders/ communication barriers, poor
business to customer interaction, (B2C), poor marketing strategies, and deprived customer satisfaction
(Shirazi, Kazemipoor, & Tavakkoli, 2017, p. 406).

As a strategy of solving some of the identified issues, the company has contracted Maxie solutions to
develop a mobile application to improve and facilitate communication among the stakeholders including
the customers, employees, and the top management of the firm (ul, Ahmad, & Zuhaira, 2018, p.233). The
app will also permit online transactions, where customers are able to remotely buy products and have it
delivered at their places of comfort. The application is also expected to allow real time live chat between
the customers and sales support of the company, employee to employee communication, employee to
administrators, and administrator to administrator communication. The app will keep track of all the
communications taken for further references. additionally, the application will be location enabled so as
to allow the location of different employees and company clients (Ubani, Ibeawuchi, & Ukwuoma, 2015,
p.20).
It is expected that by the end of the project implementation, the firm will be able to significantly improve
on its performance, that is to say; a significant reduction in the operational costs, improved
communication among all the involved stakeholders of the firm, and a noticeable improvement in
customer satisfaction (Bingham, & Gibson, 2016)
Project objectives
The project will aim at resolving the identified issues being faced by the firm by offering a platform/
mobile application that helps in improving communication among the stakeholders. In short, the
objectives of the project are as follows;
To improve communication between/ among company administrators
To facilitate administrator to employee communication
To provide real time chat between customers and company sales representatives
To aid online ordering of the company goods
To provide a platform for customer reviews and feedbacks
Project deliverables

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