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MKTG3002 Researching Social Media Publics

   

Added on  2020-03-01

4 Pages759 Words202 Views
Researching Social Media PublicsStudent’s Name:Institutinal Affiliation:Proffessor Name:Date:

1Researching Social Media PublicsThe Researching of social media platforms, practices and publics is the use of tools andtechniques for mining and examining data from social media networks and the internet. Thisentails the research on how the social media platforms (and the diverse cultures thatgenerated them) come to a point where they propose the aspect of “the social” and the wayusers proceed to adopt it (Gillespie, 2010). Furthermore, it implies researching the way thelanguage of social/media is creating ethical or normative apprehensions, how an effectiveethics of social life via media can be fostered, and capturing the gaps from where the othersuggestions of “the social” might be established (Dijck, 2014).Pew Research CentrePew Research Centre is a website that is dedicated to informing the public on facts about theissues, attitudes, and developments that are influencing the United States and the world as awhole. It carries out polling opinions from the public, demographic research, analysis ofmedia content and other experimental research in social science. This site makes use ofonline research methods such as quantitative methods namely: sample surveys, quantitativeweb content analysis, online natural experiments (Ackland, 2013). For instance, the report on“The Fate of Online Trust in the Next Decade” (Pew Research Centre, 2016) employed theuse of online natural experiments on various experts about the level of people’s trust ononline interactions. The site also conducts public opinion polls by use of sample surveys,whereby a subset of a population is selected, and data is collected and analyzed to representthe entire population. Media content analysis is conducted by use of quantitative web contentanalysis where texts are read, observed and labels assigned so that statistical estimates arederived, for example, the report by Aleksandra Sandstrom, “God or the divine is referencedin every state constitution.” Also, the site conducts empirical social science research by

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