Measuring Experience Economy Concept in Tourism

Running head: MEASURING EXPERIENCE ECONOMY CONCEPT IN TOURISM
Measuring Experience Economy Concept in Tourism
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1MEASURING EXPERIENCE ECONOMY CONCEPT IN TOURISM
Introduction
The “experience economy” concept can be understood as a basis for the marketing and
management strategies in service management within tourism industry that focuses on quality
and validity which can be taken into consideration. It was revealed that increased choice of
tourism destinations that are affordable along with that is easily accessible to visitors are often
disadvantage for the established tourism spots (Ali, Ryu and Hussain, 2016). For analysing the
importance of “experience economy” concept within the tourism sector, it is vital to gather a
viewpoint that have resulted to cause the same for ensuring the ways in which it is different from
other approaches. Tourism is deemed to be one of the pioneering instances of the experience
economy as gathered from the previous literature. The increasing attention placed on experiences
can be considered as mega trend that has given opportunity to function as a personal information
source and resulted in better self-perception (Cetin&Bilgihan, 2016).
The objective of this essay is to evaluate and discuss the importunate of theories on the
experience economy in order to understand the tourist behavior along with its ramifications for
the tourism suppliers. Moreover, the essay will also focus on providing relevant instances for the
measures that can be implemented by the tourism providers in order to serve better the tourists
within the experience economy. Understanding the theories and concepts related with the
experience economy will facilitate in examining the connections between distinct business
theories. It will also facilitate in explaining the importance for tourism managers and marketers.
Discussion
The experience economy relation with tourism

2MEASURING EXPERIENCE ECONOMY CONCEPT IN TOURISM
Tourism is being concerned with tourist experience related ith seeing, visiting, enjoying,
learning as well as residing in distinct modes of life (Jaakkola, Helkkula & Aarikka-Stenroos,
2015). Considering this, all things that tourists pass through at a tourism spot can be experience
be it perceptual or behavioral, emotional or cognitive along with being expressive or implied. To
the tourism stakeholders that includes tourists, tourism marketers, domestic residents along with
policy developers along with the nature along with experience scope provided by a tourism
place. This is considered by tourists in order to choose the destination spot value. Considering
the same, Adhikari andBhattacharya, (2016)have evidenced that understanding the tourist
experience is necessary along with explaining the ways in which it is developed after visiting a
tourist destination. These researchers also focused on explaining the “two-dimensional model of
tourist values” that was developed in analyzing the nature of tourist experience. On the other
hand, the “type” analysis along with the evaluation of benefit determinants focus on the ways in
which tourist experience was emerged.
Kim, (2014)also explained in their research about the two intrinsic models of motivation
that is “the romantic and mass tourism paradigms” in order to elaborate the differences in various
tourist experiences through the channels of motivations associated with tourists. As explained by
these researches, it is gathered that it is highly difficult task to understand all the aspects
experienced by all the tourist at a tourist destination within a significant measurement model in
order to evaluate the performance or value of the tourist spot (Kim & Ritchie, 2014). The
“experience economy” is observed to be an advancing paradigm in increasing performance of
businesses all through a broad choice of industries that incudes hospitality and tourism. The
“experience economy” theory has emerged within the tourism research and this also supports the
aspects by which the tourist experience is interpreted. Loureiro, (2014) evidenced experience

3MEASURING EXPERIENCE ECONOMY CONCEPT IN TOURISM
economy from the perspective of the tourist business and it can also be gathered that experiences
acts as events that involve individuals within personal manner (Sidali, Kastenholz & Bianchi,
2015). It can also be summarized as they would explain experience from the consumers
perspective that is considered to be engaging, enjoyable along with maintaining memorable
encounters for the ones involved in such events.
Lupton, (2014)explained that with the educational experiences, the tourist get aligned
with the events of unfolding at a tourism experience, while participating by means of interactive
engagement of the mind. Basically, tourists are deemed to increase their knowledge and skills
that is both specific and general by means of educational experiences within tourist destinations
visited by them. For example, visitors within a cultural festival might lean the historical
background of weaving and knitting presented in several manners (Moutinho& Vargas-Sanchez,
2018). This can increase their capability through attempting to weave within an easy loom
through following necessary instructions of the artists. Tourists are deemed for escaping from
their customary environments in order to deal with the “power of values” and norms which dea
with their ordinary lives. They also consider thinking about their societies and lives from a
distinct perspective. Murray, Skene & Haynes, (2017) gathered that the “experience economy
concept” is greatly associated with tourism to both the origins along with its implications. These
researchershave also asserted that advanced world was shifting from being service to the
“experience-based economy”. Moreover, this was partially relied on the evaluation of country’s
advancement along with tourism attractions (National Research Council., 2014). Such tourism
attractions include theme parks, concerts, sports evets and cinema that they found to put perform
other sectors in consideration to employment, price along with gross domestic product. Such
explanation deemed that businesses provided experiences that were valued due to the fact that