This article discusses the use of the balanced scorecard approach to measure an organization's success in non-financial areas. It explores the case of Emma Bridgewater, a pottery manufacturing company, and how they use this approach to achieve their goals and objectives. The article also highlights the importance of analyzing internal factors and conducting a SWOT analysis in the scorecard approach. Additionally, it discusses the role of learning and growth perspectives, customer perspective, and initiatives taken by management in measuring success through non-financial areas. Overall, the article emphasizes the benefits of using the balanced scorecard approach in determining organizational needs and evaluating performance.
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