Measuring Success: KPIs, Ratio Analysis, and Triple Bottom Line

MEASURING SUCCESS

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
OBJECTIVE OF REPORT:........................................................................................................................3
MAIN BODY..............................................................................................................................................3
Triple Bottom Line..................................................................................................................................3
Ratio analysis..........................................................................................................................................4
KPIs.........................................................................................................................................................7
CRS pyramid...........................................................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Measuring success refers to analyzing the performance of company in order to evaluate
its current position. In modern scenario it has become essential for business to determine success
for getting knowledge regarding improvements areas to attain competitiveness. The selected
company in present report is Land Securities (LS) which offers offices, retail and specialist
services by being a property company. The present report will focus on showing different
parameters for measuring company’s success. It will include KPI, Triple bottom line, ratio
analysis, CRS, balance scorecard and competitor analysis.
OBJECTIVE OF REPORT:
The aim of this case study is to evaluate the performance indicator by utilizing different
modes so that accurate outcome can be derived. It will help LS to accomplish its business
objective by analyzing lacking areas which influences success. Current report will focus on each
indicator for assessing every perspective of stakeholders for firm’s success.
MAIN BODY
Triple Bottom Line
To evaluate broader prospect for making significant contribution in identifying
organizations performance it is widely utilized. Land securities can this factor into action for
measuring its company’s success from the shareholders perspective. Triple Bottom Line (TBL)
is an accounting structure for determining three areas progress which involves financial, social &
environmental (Janjua, Sarker, and Biswas, 2020). In addition this, level of LS commitment
towards fulfilling social and corporate responsibilities can be identified by implementing TBL
regarding business structure. Three elements that are involved in this specific methodology are
people, planet and profits. In addition to this, stakeholders can get better understanding about
company business practices by evaluating in terms of accomplishing responsibilities towards
environment and people for earning higher profits margins. In absence of concentration on this
elements organization any get negatively impacted.

The mentioned bottom lines for measuring LS success are profit which gives focus on
earning efficiency of business. Land securities history in attaining social responsibility can be
understand by its efforts put for creating value for stakeholders (Pan, Sinha and Chen, 2021). It
results in influencing all stakeholders in positive manner.
Land Securities also play role in affecting company's success by making proper
adherence to environmental practices. There are various challenges that LS faces while applying
triple bottom line as qualitative measures becomes difficult to measure for understanding
shareholders and other stakeholders’ perspective. To derive sustainability by giving emphasis on
these Ps is main outcome that business gets through implementation of TBL (Mansour and et.al.,
2020). Social welfare and environmental damage provides framework for evaluating both
profitable and non monetary dimensions (Ahmed and Sarkar, 2019.). LS can use this to secure
stakeholders participation & input in designing the TBL framework. Increased revenue,
productivity and reduce waste, energy, strategic operational risks are some benefits that can be
provided to interested people by implementing this form of measurement indicator.
This resource company to understand its foremost responsibility is to accomplish
objectives of shareholder's (Neri and et.al., 2021). LS as being a property business need to give
more preference in accomplishing its role for safeguarding environment factors. With respect to
this, it has also taken initiative to make assurance regarding compliance with guidelines
(Hammer and Pivo, 2017). Land securities have recognized importance of conducting green
practices which favorably affect its stakeholders.
Ratio analysis
Operating profit ratio
Particulars Formula 2019 2020
Operating profit 40 690
Revenue 757 741
Operating profit ratio Operating profit/
Revenue*100
5.2 93.11