Improving Meat and Wine Co. Sydney: A La Carte Menu, Loyalty Programs, and Gift Cards

Meat and Wine
Co. Sydney
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Introduction
– Meat and Wine Co. (Sydney) is a restaurant chain,
operating in Sydney.
– It is one of the major five star restaurants, known
to have a great interior design, to please
customers.
– The restaurant provides for impeccable food
quality.
– It offers a range of menus, and even loyalty
programs and gift cards.
– These are the three areas which can be worked on
for the improvement of the organization.

A la carte menu
– The a la carte menu is the most sought for menu in any
restaurant.
– It is found that although the restaurant provides a range
of varieties, it is still not variedly large.
– There are only four sections in the menu, with each
having ten dishes on average.
– It is suggested that they increase the number of sections,
for the purpose of making sure that they attract more
customers who would like to have those dishes.
– It is also suggested that they introduce custom dishes, at
the discretion of the customers.

Loyalty programs
– The MWC club card is the most basic loyalty club,
where each dollar is equivalent to one point.
– 2000 points promote a customer to a gold club,
after which they can avail cashback offers.
– No utility exists for the customers in the MWC club.
– It is suggested that the restaurant does offer some
utility to the MWC club, to attract more customers
into taking up the offer.
– This way, more customers would get into the gold
club, thereby enhancing long term brand loyalty.