Medi-Cult Case Study | Assignment

Running head: MEDI-CULT CASE STUDY 1
Medi-Cult Case Study
Name
Institutional Affiliation

MEDI-CULT CASE STUDY 2
Mention the Major Markets for Medi-Cult Products
Medi-Cult is a biotechnology company that has made major strides in the
development of IVF and IVM. The target consumers of the IVF and IVM treatments include
insurance companies, government health services, infertile couples, and healthcare providers
involved in vitro procedures including general practitioners and specialist physicians. The
IVM technology represent timely solutions to sustain the population levels in the rapidly
declining fertility rate. The most prominent market is in China which represented the largest
fertility products market, with an expected increase to $1.5 Dillion in the fertility industry in
the year 2022. Also, there is a shortage in the IVF skills in China; hence resulting in a
competitive advantage for foreign fertility service providers. Additionally, China recently
relaxed the one-child policy and the government has increasingly supported the IVF
treatment; hence increasing the growth of the IVF market in the country (GlobeNewswire,
2019). Therefore, the markets can adopt IVM for its benefits compoared to IVF.
Japan is also another market for IVM that has registered reduced fertility rates and a
high adoption of IVF treatment. The market is facilitated by the increased government
support and high disposable income among the populations in Japan. Consequently, the Asia-
Pacific market has also increasingly adopted the treatment. The increased lifestyle changes in
the region are likely to change the trends of delaying pregnancy; hence propelling the growth
of the Indian market (GlobeNewswire, 2019). Therefore, the countries also have the potential
to support IVM treatment as a better infertility solution over IVF
What Are The Striking Benefits Are As Mentioned In The Study For Marketing These
Products To Consumers?
IVM provides a better and friendlier solution in terms of cost, benefits of using it and
the effects associated with its use. The benefits of marketing the IVM products include
reduction of the time required for the maturation of an egg significantly from 30 days to 2