Media according to Functionalism and Conflict Theory

Media according to functionalism and conflict theory 1
MEDIA ACCORDING TO FUNCTIONALISM AND CONFLICT THEORY
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Media according to functionalism and conflict theory 2
Introduction
In the present society, it is tough to imagine of any single hypothesis or theoretical
viewpoint that can clarify the diversity of approaches where individuals cooperate with
technological advancement and the media. The figure of individuals that have right to use a
diversity of media persists to progress exponentially. Different theories offer various
perspectives that are essential to the social world on the use of media and its effect on customs
(Tiehen 2014). Technology conceals a large choice from basic to obscure ideas. Media is
universally and on every device that individual possesses. Hence, media performs a key function
in the operations of different persons around the present society. Theory of functionalism
emphasizes media’s strength, but warns of the danger of having its authority controlled by a
number of few organizations or persons (Brinkert 2016). Besides, conflict theory claims that the
community is in the condition of perpetual conflict due to competition for available resources
that are limited in nature. Therefore, the primary target of this research paper is to examine
media from the perspectives of functionalism alongside conflict theory.
Media according to functionalist theory
According to functionalist theory, media is a feature of customs that is independent and
donates to the functioning of society in general. Furthermore, the theory give emphasis that
the community is apprehended together by cohesion and social accord where every member
concur upon and working mutually to attain appropriate benefits for the community all
together. The approach of functionalist on the media shows how media is able to seals the
useful responsibility that offer the people with much-needed news, socialization, together with

Media according to functionalism and conflict theory 3
entertainment. Communities are currently emerging bigger, and media is the right channel that
helps to extend to several individuals making operations of media to be important. Therefore,
mass media according to this theory is useful as it comes to give information concerning things
that are happening in different regions around the globe to the community (Cian and Amann
2017). The theory concentrates on how media alongside technology advancement play a role to
the effective performance of community. More implicitly, functionalism theory claims that if
something does not operate the vital idea in the community, it might fail to endure from
solitary invention to the subsequent (Vos 2018). Anchored in the viewpoint of this theory, an
individual might wrap up that the function of media has turn out to be gradually practical to the
community since its dominance has only risen. Besides, from the viewpoint of functionalist
theory, media operate under different vital duties (Solum 2013). Some of these duties include
the idea that media acts as socialization means, it enforces social norms, media confers status,
media promotes consumption, as well as media, keep people around the society to be informed
concerning their environment.
The functionalist theory has different elements that put together desire the use of
media by the audience. Some of these elements consist of surveillance, correlation, cultural
transmission function, and mobilization among other aspects (Cian and Amann 2017).
Surveillance as an element of functionalist theory means that the media is essential in giving
news and information. Correlation stand to the idea that the media offers data to people once
they choose, understand, and assess similar information (Solum 2013). Besides, according to
functionalist theory, its element of cultural transmission function means that the media reflect