Free Assignment on Media and Globalization

MANAGEMENT
MEDIA AND GLOBALIZATION

MEDIA AND GLOBALIZATION 1
Introduction
With the global boundaries being shrink more than ever, the debate for the role of the media,
especially the electronic media is of significant importance. It is a well-known fact that the
electronic media facilitates an improved interconnectedness and flexibility in context of the
communications across vast distances, around the world (Crane, Kawashima and Kawasaki,
2016). In addition, the media has been rightly stated to be the cultural product, allowing for
cultural interactions across the world. The objective of the following report is to explore the
relationship between media and the globalization, the impact of the former over latter and an
overall conclusion on the same.
Media and Globalization
The concept of globalization is one of the most significant to be studied and debated topic of
the twenty first century. It is vital to note that the influence of the globalization is not
consistent across various countries of the world, and one of the main reasons behind the same
is the levels of technological integration among the countries. The countries that are more
technologically developed and integrated tend to transfer their ideas, knowledge, concepts,
ethics and culture, to the countries that are comparatively less technologically integrated
(Mirrlees, 2013). Few of the prime channels of media, particularly the electronic media that
have contributed significantly towards the globalization are the satellite television,
computers, internet, mobile phones, and others. Some of the prime contributions of media, on
the phenomena of globalization are explained as follows.
One of the major impacts of media in context of globalization is in the form of cultural
influence of dominating economies on the others, through the usage of media exports. This
occurs through the television content, advertising messages, radio programming and the films
as well. The universal popularity of the American culture, and their media products is a
significant evidence of the same. The benefit of the same from the point of view of the
American economy is in the form of ability to change the regional authority and breaking of
the stereotypes. With the right mass media usage, the demands for the American products and
services have increased more than ever (Hutton and Fosdick, 2011). The transfer of the
American culture for instance has led to the opening of numerous markets for the US
organisations across the globe.