More Americans now see the media's influence

Student Details
MEDIA AND
ITS
INFLUENCE

MEDIA AND ITS INFLUENCE 1 | P a g e

MEDIA AND ITS INFLUENCE 2 | P a g e
Contents
1. Introduction............................................................................................................................2
2.1 Domestic, National and International Media.......................................................................2
2.2 Importance of Media............................................................................................................3
2.3 Influence of Pressure and Political Groups and media owners............................................4
3.1 Challenges and pressures faced by the media channels.......................................................5
3.2 Media Constraints and Time-critical requirements..............................................................6
3.3 The Interaction of News, Public and Stakeholder Opinion..................................................7
3.4 Impact of Global news media..............................................................................................7
3.4.1 Utilising global media towards the benefits of international organisational policy and
strategy...................................................................................................................................8
4. Conclusion..............................................................................................................................8
5. Bibliography...........................................................................................................................9

MEDIA AND ITS INFLUENCE 3 | P a g e
1. Introduction
Media channels are preferred to communicate any information or the fact over to the public.
The media channels are often classified as local, national or international depending upon the
geographical area or the news content covered by the channel. Such channels are required to
follow various legal constraints and have the responsibility to deliver the correct information
at the correct time so that the people can get information about an event at the time when it
occurred, and be able to form opinions accordingly. Such media channels influence the
opinions of public as well as business stakeholders and are also influenced by various
political and pressure groups, that works focusing on their benefit and influence media
channels to display information and facts that will have a positive influence such groups. The
report is focused on analysing the media channels and the impact of various factors on media
channels and analysing how media channels, influence policy and strategy formation in
international organisations.
2.1 Domestic, National and International Media
The globalisation has led the media channels to interact with each other, thus resulting in
creating a media source which is being accessed all around the globe and has resulted in
influencing people globally. As with the introduction of online media, social networking
weebsites, the information gets spread quickly and easily and have access to each and every
individual around the globe. Due to which the classification between the media channels does
not create a boundary for people around the world to access the media sources. Also, with
improving digitalization, more people are getting involved in communicating over internet,
not only to gain domestic or national news or information, but to interact globally and to
know about the things happen globally (Kaul, 2012).