THE MEDIA COMMUNICATION

Running head: MEDIA COMMUNICATION
MEDIA COMMUNICATION
Name of the Student
Name of the University
Author Note

MEDIA COMMUNICATION1
Introduction
Internet and social media has been the revolutionary introduction by deriving the age
of revolution. Internet and social media offers a vast range of opportunities for empowering
the activities and practices of population. Internet offers the platform of well-structured
interconnected network, by encircling business, governmental, private and public network.
Social media was originally introduced with the motive of connecting friends without
compromising on distance, but slowly started reflecting its influence over the new media
(Granados, 2016). The purpose of the paper is to demonstrate views on the statement, “The
internet and social media exemplify a new media age”. The paper will demonstrate personal
views based upon the readings derived from the course and secondary sources.
Body
Influence of Internet
The Internet is considered to be a decisive technology in the age of information. The
Internet has been the engine for technological transformation. The global network of the 21st
century is completely dependent on wireless communication and transcending space,
interactive communication and multimodal platform. Academic research also portrays a
strong connection between society and Internet. It is well known that technology and internet
networks are material culture, which is shaped under the social process for an institutional
environment based on values, interests, knowledge and ideas. The application of Internet has
expanded from the mid-1990s, thereby leading to the introduction of three major factors,
including the discovery by Tim Berners-Lee of www (World Wide Web), changes in culture,
social behavior and social structure as well as the institutional changes under the management
of the platform of Internet. The discovery of Tim Berners-Lee was aimed at offering an open-
source contribution for users in the global community for the continuity in openness for
IP/TCP Internet protocols. The institutional changes under the Internet management were

MEDIA COMMUNICATION2
aimed at loose management within the global community of the Internet through the strategy
of privatization and enabling both cooperative and commercial usage. The rise of Internet
application has marked the trend of changes in cultural, social, behavioral and social
structural structure with the trending usage of networking in the prevalence of organizational
infrastructure. From the early years of the Internet, it has covered a long but significant path.
The Internet is currently considered to be the most developed primary source for
communication and information. The Internet helps to connect the two nodes for an efficient
form of business derivation in the market. A host is considered a necessary constituent of the
network. The Internet has been a prime contributor in various developmental areas, especially
in globalization (Zhou, Peng & Dong, 2020). The Internet has been a significant driver for
socio-economic development, resulting in an amalgamated global community. The Internet
has revolutionized the approach of working with people; it has expanded the base of
knowledge and information in the global space. The amalgamation of the Internet and social
media has not only combined the expertise but is collaboratively contributing to the
innovation of business segments. Globalization is contributing towards productivity and
competitive edge by the easy access to information and enabling online or electronic
transactions (Campbell, Martin & Fabos, 2018). The Internet has responded to the need for
increasing job opportunities or markets by connecting two or more operating locations
together.
Influence of social media
The influence of social media started in the form of entertainment and communication
tools, but with time, it has embarked on its influence over various significant areas of
operation. With the increasing memberships and accounts, the application is reflecting
relevance and security. The primary influence of social media is the generation of visibility in
ethical, social, political, and environmental issues. Another contribution is spreading
educational content efficiently within the networks. Social media also contributes to