Media Communication and Society: Analysis, Impact, and Issues Report

This report examines the multifaceted role of media in contemporary society, exploring media communication strategies, the influence of digital platforms, and the dynamics of social activism within the digital landscape. The analysis includes a focus on a chosen media product, blogging, and its effectiveness in reaching target audiences, particularly the younger generation. The report delves into the impact of social media on democracy and discusses the arising of power due to media. It also investigates contemporary social issues within digital and social media contexts, providing insights into the evolving relationship between media, society, and communication in the 21st century. The report is divided into two parts, offering a comprehensive overview of media's influence and the challenges posed by digital media in the modern world.

Media comunication and
society

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and commentary...........................................................................................................3
Media platforms associated with products..................................................................................4
Product target audience...............................................................................................................5
Effective way for communicating audience................................................................................5
Social activism digital media and democracy.............................................................................6
REFERENCES................................................................................................................................7
INTRODUCTION...........................................................................................................................8
MAIN BODY...................................................................................................................................8
Role and effect of media in 21st century......................................................................................8
Arising of power due to media....................................................................................................8
Issue due to social media and digital media................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

PART 1
INTRODUCTION
Media refers to the way of communication medium which can have high impact on the
society. This is effective and help in delivering better message to large number of population that
are associated with taking care of good health. This can also impact better implementation of
channel of communication that can help to share the information to the large population. There
are different types of media which are associated with sharing information towards better sharing
of information that may include better care towards the large population. There are many
individuals which are associated with taking care of sharing of information which influence large
number of population towards the media. This include sharing of information that can include
better and effective sharing of information that are associated with ensuring about the impact of
media within 21st century world. In this, there is discussion about the power in and around media,
contemporary social issues within digital along with social media (Mancini, 2020).
MAIN BODY
Analysis and commentary
Chosen media product is blog which is a website that can include sharing of someone
through and their expression. This is the one which can be effective to share the information
which may include individual through and their opinions. There are many people who like to use
Blog which can be effective media that are highly effective and can have high impact on large
number of population. This can also influence better and effective response which are associated
with sharing information about the piece of interest (Pilar et. al., 2019).
There are large number of population who use the social media platform in which blogging
is one of their area of interest. This is the one which can be highly effective and have better
response towards the social media. This may include understand the way through which people
like to share their information related to their area of interest. This may include as the online
journals which can help to share the thoughts and individual opinions on a specific platform.
Blogging include the sharing of thoughts and opinion which can be effective and help in
improving learning which are associated with influencing large number of people about the
learning that associates with improving their knowledge and learning. This may also include the

photography and publishing it online. This may also include the opportunity for individual to
ensure about the writing dairy-style entries.
Blog is the media product which help to establish and improve their relationship. This can
influence people towards trusting them which are associated with improving their trust level of
society. This can be effective and help in improving better and effective response towards taking
care of good health and also influence the sharing of information through using the innovative
technology which can lead to create new form of culture. Blogging community can also help in
assisting cross-vast geographic distances which can be effective and can help in meeting people
who have not meet other people in their life in real world. There are different bloggers who
perform their role effectively and provide different content (Bruns, 2019).
People may able to get blog on different topic which can be effective and help to improve
their learning which are associated with taking care of different area of interest. Blog can also
help people to understand different things about their area of interest. This can help to share the
information about the individual through implementing different techniques which are associated
with their interest content or subject. There is different blog which are interactive and people can
get information about different impact which are associated with taking care of any queries. This
can also impact individual that can impact on large population. This media product includes
different sharing of information that can influence to provide better opportunity regarding
sharing of information to large population.
Media platforms associated with products
Media platforms refers to the technologies which are associated with including
technologies along with their standard that can help writers or other media producers. This can
be effective to provide better platform which are associated with including better interface with
different learning that are associated with interface more efficiently (Velkova et. al., 2021). It
may include different platforms which may include standard or technology which can include
writers or any other media producers which are associated with media producers. There are
different media platforms which may include Facebook, Tumblr, Instagram, reedit, LinkedIn,
Myspace and many more. These are some of the platform which are highly effective and can
lead to create high impact on sharing of information. This platform can also associate with
publishing post including dates and other information which can help to identify the particular
information through particular author. There are different categories of platforms that includes

the permission to user to share their information through categorizing their content accordingly
(Cheng et. al., 2020).
These are the platforms which are allow individual to use filters which can help to identify
content which are in their area of interest. For example- Instagram allow their user to get towards
the search category in which they can search other person and their related blogs. Instagram also
help to identify different celebrities and other authors or bloggers who make their own content
which are the centre of interest for people. This also provide large sharing of information to
people about the searching in better way that can help in sharing of information in more
appropriate way (Shibuya, 2020).
Product target audience
Here, target audience of the particular group of people includes youngster. They are the
group of people who are highly affected through the advertisement campaign. This can attract
large number of people where blogging can have impact on the youngsters population. This can
also include by income, age, gender, interest, location and other constituents such type of
audience are associated with marketing message of highlighting benefit along with features and
different aspect. Blogging can include as a media product which can have target audience as a
youngsters. This can have impact on a tremendous blogging where it includes improving writing
skill that can be effective for every individual (McLaughlin et. al., 2019).
Effective way for communicating audience
Communication is the key which can be helpful and can help to a provide better impact
on sharing of information. This is the significance skill which can be highly effective to deliver
or share in a information to any other reason. This can enable individual to perform effectively
where media can play an important role in sharing of information to a large population. This can
also include different way through which message can be communicated to audience. This may
include video conferencing, social media platform, email, telephone, text and various others.
These are some of the medium through which message can be shared with large population.
Here, Blog is the media product that can be highly effective to communicate information towards
the audience (Beam et. al., 2018). Strategy includes video conferencing which can help to
improve their relationship and communication including improving efficiency and productivity
along with saving time and money without any delay.

This may include using the internet which can help to connect to the large population on
their electronic device like mobile or laptop which are generally attached webcams. Here,
through using social media, it can be helpful to communicate a message to the audience that can
help to create consistent type of discussion. Online communication can help people or society to
effectively reach the information. This can also help to communicate message to the large
population.
Social activism digital media and democracy
Digital media refers to the assistance which can help to conduct a social interaction and
empowering people. This can lead to connect people in such a way that was never possible in the
past. This can enable audience to maintain better relationships even through long distances.
Social activism can work to the other people for bringing change or modification within the
society. Through using the social activism, it can promote opportunity for participation and
reflect personal choices which can help to get engage within society. Media includes residents of
nation, regarding economic, political and social activities. Social media include Facebook,
Instagram and other potential engagement which can significantly hijack democracy through
impacting large number of populations to order a specific thinking (Dencik et. al., 2019).

REFERENCES
Books and Journals
Beam, M.A., Hutchens, M.J. and Hmielowski, J.D., 2018. Facebook news and (de) polarization:
Reinforcing spirals in the 2016 US election. Information, Communication &
Society, 21(7), pp.940-958.
Bruns, A., 2019. After the ‘APIcalypse’: social media platforms and their fight against critical
scholarly research. Information, Communication & Society, 22(11), pp.1544-1566.
Cheng, Y. and Chen, Z.F., 2020. The influence of presumed fake news influence: examining
public support for corporate corrective response, media literacy interventions, and
governmental regulation. Mass Communication and Society, 23(5), pp.705-729.
Dencik, L., Hintz, A., Redden, J. and Treré, E., 2019. Exploring data justice: Conceptions,
applications and directions. Information, Communication & Society, 22(7), pp.873-881.
Mancini, P., 2020. Comparing Media Systems and the Digital Age. International Journal of
Communication (19328036), 14.
McLaughlin, B. and Macafee, T., 2019. Becoming a Presidential candidate: social media
following and politician identification. Mass Communication and Society, 22(5),
pp.584-603.
Pilar, P.M., Rafael, M.C., Félix, Z.O. and Gabriel, G.V., 2019. Impact of sports mass media on
the behavior and health of society. A systematic review. International journal of
environmental research and public health, 16(3), p.486.
Shibuya, Y., 2020. Social media communication data for recovery. Social Media Communication
Data for Recovery. https://doi. org/10.1007/978-981-15-0825-7.
Velkova, J. and Kaun, A., 2021. Algorithmic resistance: Media practices and the politics of
repair. Information, Communication & Society, 24(4), pp.523-540.

INTRODUCTION
In this report, the second part is usually help to provide the information which is well
related with the impact of media and their role in the present world. In addition to this, the study
is used to develop in depth issue of the digital media and social media. Therefore, the study is
elaborate about the issue of digital media and social media and their presence role within the
present world which may show issue of digital media and social media with the specific
reflection that indicate the use of media based on the media diary (Alalwan, 2018).
MAIN BODY
Role and effect of media in 21st century
The role and impact of media as per the present day show various of context which act as
the purpose of offering unlimited time for the education, entertainment and also help to build the
knowledge. It also shows the aspect which is well related with the things which cannot put the
fraction of the get easily change in the term of present time (Ansari, and Khan, 2020). With the
help of media people used to known the present update of various countries, news related with
the stock, business, and so on. In addition, the social media also show their role in the present
world with the aspect of term which may contributed with the people to make proper connection
and communication with the various platform which comes under the category of social media
tools (Hafez, 2021).
Arising of power due to media
Digital media and social media also the behaviour which turn to configure the context
which provide the ability to provide the vision of power that show the context relationship which
is based among the government that provide the brief context that focus on the society which
show the term of opportunities for the proper participation in the awareness and so on. With the
help of social media, the present generation use to take the voice against any human right issue,
offence crime and so on. So, indirectly and directly, social media usually show their aspect
which is beneficial to raise voice against any improper unlawful behaviour (Jamil, Rekarti,
Briandana, and Audinna, 2019).

Issue due to social media and digital media
The major issue which is generally seen due to the rise of social media a digital media is
stress, bullying, cybercrime, and also mental disorder which may generally associated with the
teenager and young people. Therefore, the other aspect which is followed within the context
which may show the aspect which provide the context that is well related with the context of
poor academic performance and cyberbullying create issue with the social media occurrence.
The negative perspective is also creating or formulated due to the social media (Tajvidi and et.
al., 2020).
CONCLUSION
As per the above discussion, it is well analysing that the issue with the social media and
digital media is common. In addition, they usually show the aspect which may show the impact
by raising the personal attribution with the connection towards the friend, relative and family
with the help of social media. The digital media provide updating which is associated with the
news and so on.

REFERENCES
Books and Journals
Alalwan, A.A., 2018. Investigating the impact of social media advertising features on customer
purchase intention. International Journal of Information Management, 42, pp.65-77.
Ansari, J.A.N. and Khan, N.A., 2020. Exploring the role of social media in collaborative learning
the new domain of learning. Smart Learning Environments, 7(1), pp.1-16.
Hafez, M., 2021. The impact of social media marketing activities on brand equity in the banking
sector in Bangladesh: the mediating role of brand love and brand trust. International
Journal of Bank Marketing.
Jamil, A., Rekarti, E., Briandana, R. and Audinna, S., 2019. The role of social media hashtags in
political promotions: mediating role of supply chain communication. International
Journal of Supply Chain Management, 8(6), pp.181-188.
Tajvidi, M., Richard, M.O., Wang, Y. and Hajli, N., 2020. Brand co-creation through social
commerce information sharing: The role of social media. Journal of Business
Research, 121, pp.476-486.