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Demotic Turn in Communication Platform

   

Added on  2019-11-20

10 Pages1972 Words323 Views
Running head: MEDIA COMMUNICATIONMEDIA COMMUNICATIONName of the studentName of the universityAuthor note
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1MEDIA COMMUNICATIONTable of ContentsWeek 1:............................................................................................................................................2Week 1:............................................................................................................................................4Week 1:............................................................................................................................................6
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2MEDIA COMMUNICATIONWeek 1:1. The constant increment in the rate of public interaction and attention, in turn resulting inincrease of public presence in media in the modern world is termed as the demotic turn incommunication platform (Turner, 2013). Developed studies show, this serves as a means ofexamination of local or common commodities ranging in the near hot spots within the mediarange and cultural studies. There is a requisition of proposition stating that this field is a sheercarrier democratizing politics. This is a field highlighting the strength of common people and eventually they rule. Theincrease in local people participation especially in the production related to news andcommunication has led to the fusing of news and entertainment (Moyo, 2013). Citizen logginghas led to a wider range of mass communication with increase in views, opinions and suggestion.2. In the genre of the media studies, analysts now prefer audience perspective of texts rather thanthe media effects. For the audience to be active enough they require to break the barrier of beinga culturally doped commodity, who would believe in any context that is being proposed tohim/her by the media, which forms a passive approach. While in an active framework, researchesshow different people all over the globe accepts a media text or message but in different waysand hence the responses are different. Active audiences use rationales for criticism of approachesmade politically or through media communication (Kwak, 2012). Active audiences are hugelysourced from the largest platform possible, the Internet via all the social platforms. Passive audiences are followers while active audiences access control by engaging in thecommunication content. An active audience needs to be responsive and not weak-willed.
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