Social and Cultural Issues of Interactive Digital Media

Running Head: Media Industry
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Social and cultural issues of interactive digital media
4/24/2019

Media Industry
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Fake News
Fake news is a very common practice in today's world. As per the information, today's world is
related to digital technology and social media. Everyone pursues the digital media and social
media for their common use. The people have greatly affected by the functions of media at all
over the world. Fake news is also called false news. The process of fake news is the yellow type
of journalism that includes the disinformation and fake information spread by social media or
new media (Berkowitz and Schwartz, 2016). The fake news included in the false information that
creates by the reporters and it includes in an unethical practice. Digital media and digital news is
also a big reason for the increase in fake news. Yellow journalism has been created due to digital
media. The misinformation from the news has been gone to social media and it takes all over the
people in their catch. The fake news can distract the minds of the people. The fake news is also
written and published by the media companies and affect the particular agency, entity or person
(Allcott and Gentzkow, 2017).
The fake news is related to the increment in politics related to the truth. The political aspects also
changed due to the arising of fake news. The media companies and outlets can spread the
misinformation to attract people and to generate more revenue. The proper story that is
publishing by the wrong content to achieve benefits from the advertisers and this process also
improve the ratings. The fake news is increased due to the easy access of the online
advertisement and this increases the popularity of social media. Fake news can destroy trust in
the media and create many political issues in society (Polage, 2012). It is very difficult for
journalists to cover the various significant new stories. Fake news is also called misinformation,
which is created by many social media websites. Due to the fake news, various issues have been
arising in the society which distracts the minds of the people and decrease the trust of the people
from the digital media and social media (Marchi, 2012).
There is a lot of things that you read online but it is not possible that every information is true.
Several forms of fake news are available on the online pages and used to misinform or deceive
readers. This gives a great influence on the views of the people. The fake news created a political
agenda and creates confusion among the people and this is a profitable business for the several

Media Industry
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online publishers (Pennycook, et. al., 2018). The fake news also decreases the trust of the people
from that particular site. The fake news included mainly three elements, which are Mistrust,
misinformation, and manipulation. The Fake news becomes a very common and hot topic in the
year 2017 as there are many online websites provide fake news among many readers and create
mistrust among them regarding the particular site. Traditionally, the news can be got from a
trusted source, media journalists and media outlets needed to follow strict codes of practice. But
in mow days, the internet becomes to analyze news and share information which create fake
news and create the misinformation among the readers and distract their minds. It is a well-
known fact that the fake news and other misinformation is easily spread due to the social media
aspects (Baym and Jones, 2013). Social media is made to promote engagement and commenting
or liking or sharing the posts. Nowadays much fake news and fake posts can be shared from user
to user and it is spread all over the country or world itself. The fake news is coming in trend and
it attracts attention and engagement. As per the information, it has been analyzed that social
media companies operate by the use of technology and media organizations. It is a famous fact
that "a lie can travel halfway around the world before the truth has a chance to get its pants on".
The misinformation is traveled around the world at a very fast speed and distracts the minds of
the people (Vargo, et. al., 2018).
The disinformation campaign is used to sustain a discursive conflict among users of social
networks. As per the information, it has been analyzed that due to the misinformation, the
horizontal connections are targeted because they have the potential to mitigate social cleavages.
The fake news can distract the mind of the users and it creates misinformation between the
several people that adopted the social media. The fake news gives a great impact on society and
it creates many conflicts among the people of society. The fake news that becomes viral online
is one of the biggest threats faced by society in recent trends (Vosoughi, et. al., 2018). Most of
the fake news occurred related to the politics as political agenda is one of the main agenda in the
society and in fact many political leaders himself need to do viral the fake news related to the
political situations. The polarization has been occurred in the society due to the fake news
stories. Fake news not only polarizes the society or nation but it also affects international
relations. Spread of fake news affects the international relations among different countries. The
news that is fake also seems more than believable than the truth and it occurs the racism