Dove Advertisement: Manifestation of Racial Inequality in Media

Running head: MEDIA
MEDIA
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1MEDIA
Fig: Dove Ad (Slawson, 2017)
Since the inception of media, it has been powerful of influencing the audiences for its
purpose is to provide information to the larger population. Therefore, it is essential to ensure its
content and its right meaning (Halpern, Valenzuela & Katz, 2017). Consciously or
unconsciously, media have often represented content that promotes social inequality. The paper
aims to demonstrate the way a piece of media, the Dove advertisement, raises the issues of racial
inequality in society and mass media. Specifically, it manifests the way one race is superior and
more worthy than another.
The paper will analyze the social media ad of the beauty brand Dove that manifests racial
promote racial inequality. In a Facebook ad for a body wash the beauty brand, Dove presents a
racist concept. In the ad a black woman removes her brown shirt and then she turns a white
woman in a light shirt. The ad is a three second GIF that consists of three women lifting their