The Herald Sun: A Renowned Print Media in Australia

Running head: MEDIA
Media
Name of the Student
Name of the University
Author Note

1MEDIA
The purpose of the paper is to discuss about a print media that has a worldwide
reputation. The print media chosen for this paper is the Herald Sun. It is one of the most
successful newspapers in Australia. Many important details regarding its specialties and target
audience should be declared in this paper. The main contents and its target audience would be
discussed in this essay along with its circulation details as well. Therefore, all this information
will be handy to get an overall idea about the newspaper.
The name of the newspaper is The Herald Sun. It is one of the most renowned daily
newspapers in Australia. It is a morning newspaper. The newspaper is mainly based at
Melbourne in Australia. This newspaper is published by The Herald and Weekly Times. This is a
subsidiary of the News Corp Australia (Heraldsun.com.au, 2017). The newspaper mainly
distributes their papers across Victoria region in Australia. The newspaper can also be purchased
Australian Global Territory, New South Wales, South Australia and Tasmania. It has been
recorded that this paper had been circulated across the country with more than 350,000 copies
being sold from Monday to Friday. It is published in the tabloid format. The editor of the
newspaper is Damon Johnston (Heraldsun.com.au, 2017).
The newspaper Herald Sun is one of the most preferred newspapers in the world.
Therefore, the newspaper serves their customers with all sorts of breaking news in various fields
like sports, politics, national and international incidents and various other factors as well
(Heraldsun.com.au, 2017). The unbiased news presentation of the journalists appointed by the
newspaper has been a big inspiration indeed. The management of the newspaper is very strongly
very connected with the community they are engaged. The newspaper is published on all seven
days of the week. This is one of the main reasons as the subscribers of the newspaper prefer it
over other options like Sydney Morning Herald and others. This newspaper has an immense

2MEDIA
following all over Victoria as the newspaper is published on Sundays with the bumper Sunday
Herald Sun edition (Heraldsun.com.au, 2017). This is a very popular edition for their
subscribers. The newspaper is undoubtedly the biggest selling newspaper of Melbourne.
The types of contents that are served across the country are regarding sports, business,
politics, lifestyle, real estate, motoring, classifieds and others. This journey of the Herald Sun
began in the year 1990 as it was merged with the afternoon daily The Herald and the morning
daily newspaper The Sun News-Pictorial. Therefore, it has gained a huge reputation all over the
world. Therefore, this has been regarded as a very supportive material to reflect on the issue,
problems and values of the overall Victorian communities. This newspaper has gained this kind
of population since they have provided enough support to the Victorian community by becoming
the official sponsor of different events and causes. It has played a huge part in raising funds for
the Royal Children’s Hospital through its Good Friday Appeal (Heraldsun.com.au., 2019). This
newspaper is also circulated through its mobile app and its presence in the social media
platforms through the smartphones. The total number of its followers and subscribers is more
than 4 million in combination with their both print and digital media.
More than 1 million readers are subscribed with the printed version of this newspaper all
over Melbourne and other parts of Australia. The community engagement of the newspaper has
made them acceptable to their community. The total readership figures of the newspaper have
been on the increase over the past 12 months (Heraldsun.com.au., 2019). The proper analysis of
breaking news and sports news has been much stronger than before. Apart from that the chief
editor of the newspaper has very happily said that people in Melbourne and Victoria are very
much assured that they will get the best updated news from the Herald Sun through the pages of
its printed version and its website. The sports lovers, business enthusiasts, entertainment