Media Plan ‘PayPal™ | Assignment
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Added on 2020-02-24
Media Plan ‘PayPal™ | Assignment
Added on 2020-02-24
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Running head: MEDIA PLAN Media PlanName of the studentName of the UniversityAuthor Note
1MEDIA PLANPart B Develop a Media Plan ‘PayPal™•‘PayPal™ Detailed Consumer Profile Behaviouristic informationDescription Benefits sought by the buyer 1. It is very easy to sign up at PayPal. Money can be transferred to any individual having an email address or phone number. There are many retailers that are accepting PayPal. It is also safer than money orders as well as cheques. 2. PayPal did the introduction of a rewards program for the most active customers who are using PayPal online, in store or on mobile devices, which is known as ‘PayPal Select’. After signing up for it, the status regarding ‘PayPal Select’ will be lasting for a year and will be getting renewed depending upon the decision of the organization (Allen 2015). 3. The readiness stage concerning PayPal is associated with awareness of its existence, information relating to its advantages, primary interest, preference over the competing products, conviction regarding its appropriateness related to purpose and lastly, purchase (Cook 2016). Loyalty status Readiness stage User status Demographic informationDescription Age group 1. The Age group of customers that are using PayPal is between18-29 years. 2. The gender is mostly male customers.3. The customers are mostly into services.4. The PayPal statistics is stating that at present there are 197 million active customer accounts.5. The marital status of the customers is that they are mostly single.6. The average of the millennial customers that uses PayPal are$684 per week or $35,592 per yearGender Occupation Statistical description Marital status Income
2MEDIA PLANGeographic informationDescription Nation of residency / Postcode 1. The users of PayPal can be from anywhere 2. They can be either national or international 3. They might belong to any statePostcode State or territory Census information Psychographic informationDescription Attitude The millennial generation using the PayPal is mostly having a very busy lifestyle and they are having a strong opinion as well as show an active interest regarding online shopping. Interests Lifestyle Values Opinions •‘PayPal™ Suitable Media Vehicles(Introduce the topic & fill the below matrix)selected Media vehicles RelativeMerits Proved Past performance New/Alternative media vehicles Benefits DrawbacksTVGood market positioning 75% reach Internet advertisingInternet advertising is ideal for businesses with a national or internationaltarget market and large-scale Marketing materials areautomaticallyavailable for anyone in the world to copy, regardless of the legal
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