The Importance and Power of Media in the Australian Healthcare System

This essay discusses the role of media in the Australian healthcare system, its impact on health behaviors and education, and the positive and negative influences of two media articles. It also explores the power of media in offering quality health services in a multicultural society.

Media is related to the tools of mass communication like Newspaper, television, radio
and also internet. Media has an essential role in the Australian healthcare system. Australia is a
country of individuals in which there is a rich diversity of cultural and religious backgrounds.
The mass media focuses on all the cultural groups at the time of health information. It has been
seen that social media has the power to spread the information of health among the large
multicultural audience in Australia which is undeniable. Media has a great role in exposure and it
can give effect on the health behaviors like substance use, smoking, and consumption of alcohol.
It has been stated that the media has the power to give impact on the health behavior of an
individual and also it has given a benefit of media on offering information about the health
education that is related with the negative behavior problem within the Australian population.
This essay will focus on the description of the importance of media and also the power, in
general, will be elaborated. It will also offer the definition of media and cultural safety which
will give impact to the media of healthcare in the society of Australia. This paper will evaluate
the overall positive and negative influences of the article of two media. In the last phase, the role
a power of media will be discussed by offering the quality health services in multicultural
Australian society.
Globalization is vital in broadcasting information, entertainment, education to attain
change believe attitude and behavior and financial gain. In growing globalization mass media is
an essential part. In making today's society aware about health and information, making a
judgment about several issues related to health. Mass media is crucial in keeping an individual in
touch with the activities happening around the world and gives update accurately about the
activities. Awareness about reducing stigma and increasing help-seeking behavior can be created
by mass media. It also aids in giving information about events related to health like vaccination
program and family planning. This means that it supports in providing education about health to
an individual or society. One should know what is right and wrong; mass media deliver a solid
message about what is right and wrong. It also helps to promote the right things at a right point
of time. In reference to it, media is also considered as a means that help to inform a change in the
society and it meets the demand and supply of the medical and health information and care.

People health behavior in a culturally diverse environment can be controlled by the
ability known as power from the sociological perspectives. Media's power aids in providing
health-related knowledge of general people provide accurate information and provision to the
government. Three perspectives through which power can be simply examined are: functionalist,
political economist and social constructionist perspective. First among these is a functionalist
perspective purpose that between health workers and patients unequal power is essential for
proper health care services. Likewise, economist perspectives state that power in the medicine
helps to control and also it maintains the high social status of the professionals related to health.
Similarly, social constructionism helps the explanation of historic and social base of the
healthcare related and it states that it is a product of the agreement which is between the car
provider and also the customers. This will assist the individuals to agree with the employees of
health and participate in the activities related to health which will give an advantage to them.
To store and distribute information media is used as a collective communication tool.
Media mainly comprises of newsprint and radio usually. Nowadays it comprises television and
electronic media like websites, blogs, facebook and many others. Media generates a culturally
safe environment. Cultural safety is also related with socially, emotionally and also physically
where people are free and do not focus on the identity. Media is a self-governing and also the
foundation of profit related that helps to offer unlimited access to health and information.
Australia is considered as one of the largest consumers of communication and also information
technology globally which helps to influence the health care system. There are a majority of the
individuals who see television for more than three hours and thirteen minutes. Media assist the
individuals to set a proper agenda that offer indirect experiences. Sometimes it has been seen that
it is difficult to manage the information which is taken from the internet and is wrong or right.
It has been considered that media is considered as one of the essential social power of
community which assists to shape the health and illness in the setting of the culture. There are
also government policies which deliver the secure culture and also accurate health services so
that the expectation level of the aboriginal individuals and also the challenges to understanding
and recognition of the cultural factor across the sectors of the society which consist of health care
system so that results can be positive. In many cases, the mass media assist to offer important

data about the health and illness which connect the communities that are diverse. Also, it has
been that involving more media gives influence positively as well as negatively and also the
influence is given to the healthcare services. The individuals are influenced by the stories related
to health and also the advertisement has given on media give impact on the behavior and
perceptions. For instance: advertisement related to tobacco and cigarettes induces the people to
consume more products which can give an outcome in the chronic disease condition like kidney
disease and also cancer. There are also social media tools like risks related to the internet which
focuses on the patient and healthcare professionals related to the distribution of the information
and also give impact on the professional image.
Proper campaigns of mass media can give a positive outcome in the health concerned
with the behavior of the people living in Australia. For instance: media offer many types of
health education and a large amount of health concerned with the data which assist to make
health conscious and also maintain a proper lifestyle of health between the people who are from
diverse culture. In this community engagement also offer quality and health care services. The
tool of media can increase the professional networking and also promotion related to the care if
patient by offering health programs. healthcare also offer the use of media to discuss the ideas
and information related to the debate on a policy of health care and practices and assist to
promote the health behavior and involve the public in a multicultural care setting.
There are also many individuals who consider media for socializing and also it related to
the family and friends which prevent them from social isolation and also maintain proper health.
In accordance of Van Bekkum and Hilton (2013), people obtain the health data mainly from
television and radio programs and also the other sources like magazines, newspaper which has an
important role in communication and also increase the awareness about the health research and
influence the public insight in the process of decision making in relation to health. For instance:
The programs of public awareness helps to reduce the negative effect of smoking and alcohol
consumption and also it engages the public in health promotive activities like yoga and another
exercise. Health worker read the article about the discoveries and also listen to the professional
and take guidance from the patient's problems. They share the ideas and also discuss the
management practice in health advocacy. In the present scenario, the physicians are considering
the social media to communicate with the patients and also to minimize the gap in the treatment.

Hence, it can be analyzed that positive influences of media far outweigh the impact in a
negative way and also offer proper care in a multinational country like Australia.
Article 1
http://www.caac.org.au/news-events/media-releases/2015/8/racism-is-a-significant-
barrier-to-aboriginal-health-improvement
In reference to the news article, this is published by the central Australian aboriginal
congress on Aug. 4, 2015. The headline of the article is related with the "Racism is important
barrier to the aboriginal health improvement". The media article states the opinion of the
individuals which is named as Adam Goodes and how he should be treated. It is virtually
essential for the aboriginal people . This is a health promotional and also the awareness which
help to raise the material mainly the community of Australia. the main purpose of the item of
media is to offer proper understanding about the concerns of racism related to aboriginal health
which enhance the knowledge of the people in context to the individuals related to the problem.
The data shown in this article is simple and also proper and give assistance so that individuals
can easily understand and attain the expectation level. The author shown that racism is known as
an barrier for improvisation in the aboriginal health. Racism has negative as well as positive
impact on the both physical and mental illness of the individuals who are abnormal. It gives
impact on the cardiovascular system and also causes heart problem and high blood pressure.
Also racism is also responsible for affecting many mental illnesses like depression and anxiety. It
focuses on the low birth weight of the newborn and also the birth of premature in the population
of aboriginal. In context of racism it has been seen hat indigenous individuals are not given
inequality in education, income, housing and employment. This can also give negative outcome
on the health status and also the risk related o health which cause disease in the individuals who
are indigenous.
It has also be seen that author tells that there is three out of four individual who is
indigenous and they are experiencing racism each day. To give guidance to the individuals who
are abnormal has to face enhancement in the level of stress and also on the distress and poor
health results. The author also states that the public awareness programs in the community if
Australia is to minimize the racism. There are many individuals in Australia who are suffering

from many types of disease and also the disparities related to health just due to racism. So, it is
important that government should consider proper step so that public can be aware and also it
affects the racism on the indigenous health. The writers have told that it has given impact on the
aboriginal health and also the action to minimize these issues by considering the trust and proper
understanding related to health care of the workers and patients. It has been seen that in a proper
manner the opinion of the expertise in context to health care settings is required. The data in this
article shows the credible sources like aboriginal health summit and also the study of the
Austraila and Torres Strait Islander social survey. This media item is related to the overall
concept of HEA230 and it offers data about the impact of racism on the health of the Aboriginal
and it assists in creating the literacy and awareness in context to this matter. It has shown that
health professional should give respect to the culture and language of the individuals who are
aboriginal so that proper trust and improvisation can be made in context to the safety culture.
Article 2
http://www.abc.net.au/worldtoday/content/2016/s4443103.htm
In this article, it has been published that Australian broadcasting corporation news on
14th April 2014. The article of media is reported by Tom Nightingale. The headline of the report
is ""Report compares loneliness to obesity and smoking". It has been seen that senior Victorians
are considered which focuses on the isolation social is a risk as smoking and obesity. The mater
in the article is not concerned with its topic which brings adverse impact on health care
environment. The matter in this article is not clear and just due to improper clarification which
can result in into obesity and smoking. The headline and also the matter of the article is not
concerned with the topic that states that loneliness can lead to obesity and smoking. The content
shows that the people who are elder are considering the media item for communication. In this
article the matter has not given support with any evidence. The article has also considered that
loneliness can be an issue to the people who are elder. To support the evidence media tool like
internet makes the people who are elder involve with the friends who are no seeing he face o face
which can result into stress and also financial issue. This reduces the opportunities for the social
contact and can result to the feelings of social isolation.

The article has not mentioned the information in-depth just due to the author has not
considered that. Internet connection is very costly for the people who are elder. To assist this
concept, it is a fact that many elderly Australian people are living the aged center and they have
no money for internet which gives impact on the individual's health and also safe culture
environment. The article also focuses that the use of the technology is not able to replace the
human contact. To support the statement internet and mobile technology give impact on the
interaction between the people and also disconnect the individuals from around. It has been seen
that instead of spending time in communication with the friends it can be simple to call and give
a message. I can be simple and can lead to seeing friends face to face. The media item has not
shown the data and information which is in a proper manner through which the people of
Australia are no capable to gain the information about loneliness. The article does not have any
resources to make the article proper. This item of media is not concerned with the concept of
HEA230 just because of the health information which has not shown, education and the program
related to awareness to the people who are elder and compare the loneliness to smoking and
obesity-related o the culture of health care system.
It has been concluded that media is a tool that is considered as a mass communication
which shows o give proper information about what going around on global basis. It targets the
cultural group and also disseminates the data and education. Media assist in enhancing the public
and promotes the health status of the individuals of the people through the health education
programs. it also offers guidance in the health professional offering data concerned to the
problems of health and assists in offering effective health services in the cultural settings. Power
of media is related to the ability to influence the behavior of the individual. Health professionals
consider the power to involve in public to agree and participate in the services of health acre
which give an advantage to them. Role and power of media are important as it assists the health
employees to offer quality and proper care to the people.