The Importance and Power of Media in the Australian Healthcare System

Media is related to the tools of mass communication like Newspaper, television, radio
and also internet. Media has an essential role in the Australian healthcare system. Australia is a
country of individuals in which there is a rich diversity of cultural and religious backgrounds.
The mass media focuses on all the cultural groups at the time of health information. It has been
seen that social media has the power to spread the information of health among the large
multicultural audience in Australia which is undeniable. Media has a great role in exposure and it
can give effect on the health behaviors like substance use, smoking, and consumption of alcohol.
It has been stated that the media has the power to give impact on the health behavior of an
individual and also it has given a benefit of media on offering information about the health
education that is related with the negative behavior problem within the Australian population.
This essay will focus on the description of the importance of media and also the power, in
general, will be elaborated. It will also offer the definition of media and cultural safety which
will give impact to the media of healthcare in the society of Australia. This paper will evaluate
the overall positive and negative influences of the article of two media. In the last phase, the role
a power of media will be discussed by offering the quality health services in multicultural
Australian society.
Globalization is vital in broadcasting information, entertainment, education to attain
change believe attitude and behavior and financial gain. In growing globalization mass media is
an essential part. In making today's society aware about health and information, making a
judgment about several issues related to health. Mass media is crucial in keeping an individual in
touch with the activities happening around the world and gives update accurately about the
activities. Awareness about reducing stigma and increasing help-seeking behavior can be created
by mass media. It also aids in giving information about events related to health like vaccination
program and family planning. This means that it supports in providing education about health to
an individual or society. One should know what is right and wrong; mass media deliver a solid
message about what is right and wrong. It also helps to promote the right things at a right point
of time. In reference to it, media is also considered as a means that help to inform a change in the
society and it meets the demand and supply of the medical and health information and care.

People health behavior in a culturally diverse environment can be controlled by the
ability known as power from the sociological perspectives. Media's power aids in providing
health-related knowledge of general people provide accurate information and provision to the
government. Three perspectives through which power can be simply examined are: functionalist,
political economist and social constructionist perspective. First among these is a functionalist
perspective purpose that between health workers and patients unequal power is essential for
proper health care services. Likewise, economist perspectives state that power in the medicine
helps to control and also it maintains the high social status of the professionals related to health.
Similarly, social constructionism helps the explanation of historic and social base of the
healthcare related and it states that it is a product of the agreement which is between the car
provider and also the customers. This will assist the individuals to agree with the employees of
health and participate in the activities related to health which will give an advantage to them.
To store and distribute information media is used as a collective communication tool.
Media mainly comprises of newsprint and radio usually. Nowadays it comprises television and
electronic media like websites, blogs, facebook and many others. Media generates a culturally
safe environment. Cultural safety is also related with socially, emotionally and also physically
where people are free and do not focus on the identity. Media is a self-governing and also the
foundation of profit related that helps to offer unlimited access to health and information.
Australia is considered as one of the largest consumers of communication and also information
technology globally which helps to influence the health care system. There are a majority of the
individuals who see television for more than three hours and thirteen minutes. Media assist the
individuals to set a proper agenda that offer indirect experiences. Sometimes it has been seen that
it is difficult to manage the information which is taken from the internet and is wrong or right.
It has been considered that media is considered as one of the essential social power of
community which assists to shape the health and illness in the setting of the culture. There are
also government policies which deliver the secure culture and also accurate health services so
that the expectation level of the aboriginal individuals and also the challenges to understanding
and recognition of the cultural factor across the sectors of the society which consist of health care
system so that results can be positive. In many cases, the mass media assist to offer important

data about the health and illness which connect the communities that are diverse. Also, it has
been that involving more media gives influence positively as well as negatively and also the
influence is given to the healthcare services. The individuals are influenced by the stories related
to health and also the advertisement has given on media give impact on the behavior and
perceptions. For instance: advertisement related to tobacco and cigarettes induces the people to
consume more products which can give an outcome in the chronic disease condition like kidney
disease and also cancer. There are also social media tools like risks related to the internet which
focuses on the patient and healthcare professionals related to the distribution of the information
and also give impact on the professional image.
Proper campaigns of mass media can give a positive outcome in the health concerned
with the behavior of the people living in Australia. For instance: media offer many types of
health education and a large amount of health concerned with the data which assist to make
health conscious and also maintain a proper lifestyle of health between the people who are from
diverse culture. In this community engagement also offer quality and health care services. The
tool of media can increase the professional networking and also promotion related to the care if
patient by offering health programs. healthcare also offer the use of media to discuss the ideas
and information related to the debate on a policy of health care and practices and assist to
promote the health behavior and involve the public in a multicultural care setting.
There are also many individuals who consider media for socializing and also it related to
the family and friends which prevent them from social isolation and also maintain proper health.
In accordance of Van Bekkum and Hilton (2013), people obtain the health data mainly from
television and radio programs and also the other sources like magazines, newspaper which has an
important role in communication and also increase the awareness about the health research and
influence the public insight in the process of decision making in relation to health. For instance:
The programs of public awareness helps to reduce the negative effect of smoking and alcohol
consumption and also it engages the public in health promotive activities like yoga and another
exercise. Health worker read the article about the discoveries and also listen to the professional
and take guidance from the patient's problems. They share the ideas and also discuss the
management practice in health advocacy. In the present scenario, the physicians are considering
the social media to communicate with the patients and also to minimize the gap in the treatment.