Media Strategy Decisions

MEDIA STRATEGY
DECISIONS

INTRODUCTION
 Tesco plc is a multinational retail store based in the
UK.
 Its products mainly include groceries, books,
clothing, furniture and electronic items.
 Besides UK, it spans over Ireland, Malaysia,
Thailand, Czech Republic, India and Hungary.
 Its present marketing mix is based on 7 Ps which
include product, price, promotion, process, people,
physical evidence and place

MEDIA MIX
 Taking account of the current trends involved,
social media can play a vital role in the media
objectives of Tesco with regard to the ad campaign
(Kotler and Armstrong, 2015).
 Additionally, newspapers and magazines can also
play a vital role in such aspect
 The advantages of such kinds of media include
that they can reach to the intended audience in an
effective manner on a timely basis.
 The disadvantages imply that they may lack in the
appealing of a wider audience.

MEDIA MIX
 Media helps the intended customers to make
choices about the purchasing of the product by
providing the minutest details.
 In this regard, newspapers would be quite effective
(Luxton, Reid and Mavondo, 2015).