Media Technology Assignment

Academic English Skills Coursework 1: Source Report
Planning document
* This document should be completed and brought to
your tutorial
Name:
Alanoud Al-kubaisi
Class:
Group 12
Date:
17-4-2020
Essay title or question:
Title:
Analyse the role media technology has played in the shaping of the so-called
“global village”. Evaluate the benefits and drawbacks of this phenomenon to
individuals and society.
Topic
Media Technology
Focus
Role of media technology in shaping the global village,
Benefits and drawbacks
Instruction
Analyse, evaluate benefits and drawbacks of media
technology to individuals and society
Restriction
Individuals and society
Issues to be considered:

What is Media Technology?
Media technology alludes to technologies as well as methods as well
as methods that help humankind communicate over long distances
in instant time and space. Media technology has become all-
pervasive covering almost all aspects of our lives, whenever we are
in the world in an instant (Schroeder,2018). The media technology
has enable people to share “same media programs, desire for same
commodities and even interact with each other” lives shown via
media
while living over long distances apart and even in a different
continent. This has resulted in a village becoming global and global
becoming a village (Schroeder,2018).
In the early 1960s, the word "global village" was invented by
Canadian psychologist Marshall McLuhan, a public intellectual. He
saw technology that reduces the world's size to that of a village, with
knowledge flowing from one end to the other simultaneously.
McLuhan thought that interconnections at this stage were capable of
increasing human consciousness and of integrating both political
and social obligations (Golovine, 2014).
Role of Media Technology
The roles of information technology in moulding the globe into a
virtual village include communication, learning, and thinking.
Media technology has greatly influenced how individuals interact
and communicate with each other regularly, Media technology has
offer innovations to shape the globe.
Some claim the 21st century's global village encourages diversity,
which helps people to interact and exchange experiences around the
world. This is thought to promote imagination and innovation.
However, some also consider negative factors. This doesn't mean

that people want to have the ability to communicate. The internet
also offers a catalyst for tribalism or allegiance towards your own
social groups as it allows anonymous communication. Therefore,
someone manipulating the media and their advertisements would
profoundly impact on the global village's consequences.
In 1964, the media and communications theorist, Late Marshall
McLuhan coined the term "global village" to describe the global
culture trend, which is dwindling and emerging at the same time, as
a result of technical advancements that permit instant cultural
sharing. Nevertheless, it is controversial that all communities
worldwide should become one global village. On one side, people
assume that if cultural globalization persists, it would be a thriving
economy, serving countries with every economic opportunity and
supporting less fortunate countries in their humanitarian efforts. On
the other hand, the evolution of a global society is scared to create
conflicts among cultures, to fracture culture and to lead more
developing countries to cultural supremacy and to possibly hybrid
culture (Tremblay, 2012). A variety of settings may include the
notion of the Global Village: this expansion of knowledge is evident
through networking and interactions in every workplace, culture or
family. Across the world, there are many diverse cultures and forms
of life in a famous global centre (Golovine, 2014).
As a result of technological advancements, this planet is turned into
a global village. Several governments have developed the free-
market system and attracted foreign companies to invest in their
economies in the last three decades. Further globalization results in
these economies are still possible. All governments around the
world are making several attempts to lift business and trade
restrictions. Most have made waste options available to their
citizens across continents in goods, services and other sectors
(Levinson, 1999).
The global village is such a community where telecommunications
links the inhabitants to a common Society. In other words, Global

village offering contact and services to each other by use of
information and communication technologies, is a concept in which
all the world's people live as a single community. In other words,
the environment centered on IT is called the Global village. Efforts
have been made over the past century to put together various
nations. All of these attempts have been made to encourage people
on the Planet to unite in every area of their lives. The social,
political and economic facets of human life are included. The drive
for incorporation has proven fruitful. The planet has now been
regarded as a global village, where people's interactions in the planet
correlate to interaction in one village or place. Internet libraries,
social media, etc. are some classic examples of global village
concept (McLuhan, 1967).
Examples of Media Technology
The biggest predictions of McLuhan was a global village which,
through technology, would connect all people everywhere.
McLuhan's conception was based on the belief that after leaving
early ages of civilization, society should shift towards greater
personal experiences with the spoken and written language.
McLuhan believed that the world was entering the modern age,
where people could find the same knowledge and experience it
through technology. His work on technology developments and the
impact of human contact has helped him develop his theories about
the future and how technologies like the Internet to come.
Electronic mail, social media platform like Twitter and Facebook,
video con conferencing between others are technologies that have
continued to shape the global village. For example, in the healthcare
sector, media technology has helped to keep people safe and healthy
all over the world (Kumar,2017).
Benefits