Medical Tourism in India

Running head: MEDICAL TOURISM IN INDIA
MEDICAL TOURISM IN INDIA
Name of the Student:
Name of the University:
Author Note:

1
MEDICAL TOURISM IN INDIA
Table of Contents
1. Introduction:................................................................................................................................3
2. Tourist attraction/product/idea:...................................................................................................4
Past forms of tourism:..................................................................................................................5
3. Pull factors:..................................................................................................................................7
Products:......................................................................................................................................7
Pricing:.........................................................................................................................................7
Main and additional elements:.........................................................................................................8
4. Description of the identified market:...........................................................................................9
Demographic segmentation:............................................................................................................9
Motivation:..................................................................................................................................9
Other features:.............................................................................................................................9
5. Push factors:...............................................................................................................................10
Social factors:............................................................................................................................11
Economic factors:......................................................................................................................11
Cultural factors:.........................................................................................................................12
6. Marketing strategy to promote products:...................................................................................13
7. Consideration of types of infrastructure/tourism amenities:.....................................................14
8. Conclusion:................................................................................................................................14
References:....................................................................................................................................15

2
MEDICAL TOURISM IN INDIA

3
MEDICAL TOURISM IN INDIA
1. Introduction:
Medical tourism is one of the fastest growing segments of tourism market around the
globe. Tourists today prefer travelling abroad to avail medical and wellness treatments. Medical
tourism has emerged as one of the fastest growing tourism segments in the both developed and
emerging markets. Medical tourism combines several factors like availability of highly
specialized medical treatment facilities and favourable government facilities which attract
medical tourists. The sector combines creativity and innovation to offer modern wellness
services to the tourists at legitimate prices to cause value creation to the latter. Yashkova et al.
(2016) define the creativity as the process of creating new products which include both goods
and services. Antoncic, Antoncic and Li (2018) mention creativity as one of the driving factors
of entrepreneurial ventures. Entrepreneurs recognize the demands of the consumers which are
either not met effectively by the existing products or not met at all. These two works can be
applied to the topic under namely, medical tourism. The residents today seek medical and
wellness services in their countries which are affordable. When the existing medical firms and
systems fail to provide the services at lower prices, the consumers prefer to travel to foreign
countries as tourists where the treatments would costs less. The countries like India have
emerged as major medical tourism destinations because they are able to provide medical and
wellness services to foreign tourists by using creative marketing mixes. The creative marketing
mixes enable these countries to charge lower prices from international tourists without
compromising on quality of treatment services. Thus, it is creativity has enabled the countries
like India to bring about expansion in their respective tourism industries to serve tourists, both
resident and foreign tourists.