[PDF] Mega-Events and Globalization

GLOBAL EVENTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
Diversity of the global events, its structure and different types of events within society...........1
Factors which influence the developments of events industry at local and global level.............2
Factors that influence development, structure and role of different events within society ........3
Critical evaluation of key factors that influenced and shaped event industry and its role in
society..........................................................................................................................................3
Value, impacts and legacy of global events ................................................................................4
Management strategies that are used for supporting responsible event development across
different global event ..................................................................................................................5
Critical evaluation of specific management strategies that are used within the event industry . 5
Impact of global events on different levels of environment and strategies that are used for
development of an event in the future .........................................................................................6
PART B ...........................................................................................................................................7
Impact of positive and negative of global events on the macro environment and its influence
on decision-making an organizational behaviour .......................................................................7
Evaluation of macro environmental factors and its influence on global events' industry ..........7
Recommendations for improvement a specific event .................................................................7
SWOT Analysis of planning an event ........................................................................................7
Critical evaluation of criteria that are essential for successful planning of events......................7
CONCLUSION ...............................................................................................................................7
.........................................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
It means the worldwide event that will change or affect the whole world. It is something , all
countries about this. Example of some global events are; Olympics, world cup matches of
cricket. In this study, examining the diversity of this industry with the inclusion of its structure
and its organization by placing different types of events in society. Some factors which influence
the development of event industry at local and global level. In evaluation of key factors which
influence the structure, developments and the role of different in our society evaluation of key
factors which influenced and shaped this industry and shows the values, impacts and legacy of a
range of global events. The strategies which management adapt to support the event development
and to deliver responsible events. Assess the impact of global events on different level of
environment.
PART A
Diversity of the global events, its structure and different types of events within society
Global diversity refer to the term that include different types of group as it includes
people from different culture mainly focused upon practices that have to adopted by people
across all over the world. As there are different types of events that comprises size, form and
content. By taking into consideration as by size there are various events such as local or
community, major, hallmark and mega events. Local or community event consist of 50 people
or more than it that are planning to gather at public property for the purpose of doing a meeting
in their locality. It helps in teaching new things as different people meet each other by
exchanging their thoughts. This also help in strengthening relationship between people so that
they are able to cater needs for the future. Major events such as sports, music etc. that help in
providing economic benefits to people (Jones, 2017). Hallmark event includes different
functions that help in providing opportunity for the purpose of securing interest of important
event in the market place. Lastly, Mega events are organized by some special authority through
different sources of media such as advertising, promotional campaigns etc. In this large number
of people can participate and enhancing more opportunity for the future. Content or form
includes cultural, sports, music and business events. Cultural related to different people that
represent a specific culture. Sports include different games that is being organized for people.
Music include performance given by different singers that help in entertaining public. Business
include general conferences and meetings that involve different people from different industries
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meet for doing discussion on specific topic. Structure and the components of event includes
management of London Excel exhibition centre that will be responsible for doing proper
arrangements that help in success of an event. Venues will be decided in advance so that it can
reach people as soon as possible and it can be organized efficiently and effectively. Proper
availability of supplier also make an event effective that help in fulfilling it goal for the future
course of action.
Factors which influence the developments of events industry at local and global level
Value and contributions: London's Excel Exhibition Centre create value and made large
amount of contribution towards the development of event industry. At local level they contribute
in enhancing values of cultural events(Viehoff and Poynter, 2016). But at the global level they
represent their local culture across the globe and contribute promoting their cultural events at
global level(Richards and Colombo, 2017).
 Demand and motivations: They represent their impact in growing demands of events
industry. They fulfil the demand of customer by organizing events for them. They
motivate country people to organize their event by taking services of event industry. In
organize events they organize events by considering their culture and religion. They
initiate their services for all category society people so the demands are fulfilled at
reasonable cost then they become able to motivate other to assign their events to
them(Minton and Price, 2019.). Socio cultural developments: the event is organized according to the culture of society.
Events are organized to fulfil the cultural needs of society and promote the cultural events
nationally and globally. As in UK Christian religion is followed by people then they
organize event according to the religious requirements. They promote the cultural
practices by organize events for different cultural group. At global level they promote the
cultural events by adopting their cultural requirements(Richards and Colombo, 2017).
 Global expansion and opportunities: for expansion at large level they need to globalize
their events. London Excel Exhibition Centre organize events which promote them at
global level. They advertise their events in newspaper, social media and other means
which made aware people . So they get global exposure of their events and set more
projects for organizing events. They organize events at large level so the people started
discuss the success if their projects(Viehoff and Poynter, 2016). In their event services
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they satisfy the demand of customer. So they promote their services to other .
Factors that influence development, structure and role of different events within society
Event industry is growing at larger pace in the present situation and its emergence into
different sectors of industry evolve greater development for the society. As there are various
factors that influence its development as evolving technological advancement due to changes in
technology that lead to more competition in the market. Changing evolutionary process in
organizing an event plays an important role that influence its structure and role in different
events in the society. Value and contribution towards an event include various perspective such
as involvement of each and every member that are responsible for organizing a particular event.
As due to changing in needs and emergence of event in the market that help in evolving different
aspect that influence event of in the global economy (Werner, Wang and Gray, 2018). There is
demand of various events that help in motivating people for enhancing more opportunities in the
market. As compared to other competitors' competition increase at larger pace and help in
providing effective change in environment that help in developing effective management system.
Social media is another factor that influence event planning as different application that will be
used by promoting product or services that create some barrier in between information that is
being transferred from people to people. Through this also structure and role within organize an
event get affected as due to improper arrangements that will be done and creating confusion
between people that spoil whole event. As growing change in demand lead to affect development
of an event effectively and efficiently. There are various socio cultural aspects that affect
operations of an event as different people come from their own culture so that might affect future
trends in industry. As planning an event is getting more expensive and on the other hand,
customers are not ready to pay that much amount of money that will affect business operations of
London ExCel Exhibition centre.
Critical evaluation of key factors that influenced and shaped event industry and its role in society
There are various factors that influence event industry as firstly objective of organizing
an event must be clear so that it will not create problem for the future course of action. For
example: While organizing a London ExCel exhibition event manager have to know the theme
on which an event will be based so that it will not create any misunderstanding between
organizer and the person whose event going to take place. Timing and location is another factor
that influence arrangements by manager at London ExCel exhibition as it provide proper
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arrangements to party that will be coming for an event and they reached late so that will reduce
time (Müller, 2015). Due to this many activities will not be going to happen and create
disturbance as providing various aspect for the future.
This lead to affect and shaped event industry as time and location is the primary thing
that have to be considered as planning for an event. Preparing checklist is the most important
part of an event that influence further activities that is being organized in the future. Checking if
proper equipment is being provided for an event or not so that there may not face any problem in
the future. Finance is another factor that affect an event as proper budget is being formulated so
that it may not create any problem in the future (Corallo and et. al., 2019). As Finance is the key
tool that is an essential part that will be required for conducting an effective event that lead to
provide different activities in associated with an event. Doing publicity also require finance for
maintaining cash as providing handling of cash. As all the expenses that will be needed for
enhancing business create problem for the future. Therefore, all the above factor affect an event.
Value, impacts and legacy of global events
There are positive and negative impact both as short and long term of events from the
following aspects such as social and cultural, physical and environmental, political, tourism and
economic impact on global events.
 Social and cultural:- Beliefs and customs vary as different culture people are residing in
the society that serve their different needs and wants. This will impact on global event as
different consumers belong to different culture and through this their requirement differ
that create barrier between organizing and event for the future.
 Physical and environmental:- Depend on the weather an event timing and location will
be decided for the further program (Godwin and et. al., 2015). This also has an impact as
environment is having various factors that impact arrangement of it and sometimes create
problem at the end and due to which it will be cancelled.
 Political:- Different countries is having their own rules and regulation that will have
greater impact on London ExCel exhibition that will be organized.
 Event legacy include sustainability, measuring events, long term impact of stakeholders.
As sustainability plays an important role in planning an event as using green products that
not affect venue where an event is being organized. By doing promotion paperless so that
help in securing environment from getting damaged. Reducing waste management while
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organizing an event that emphasize greater impact on it. On the other hand, stakeholders
also having an impact for organizing an event. This create problem while organizing an
event as that may provide changes in event and provide different changes in the event.
Management strategies that are used for supporting responsible event development across
different global event
For creating a responsible event development different steps that have to be followed for
the purpose of meeting needs and requirements of global event.
 Planning:- This is the first stage that enhance proper planning as proper arrangement of
venue, location and timing as where event is being organized.
 Launching:- After deciding event menu and other arrangements that have to be done
launching is being done for enhancing event requirement and providing different aspect
that help in gathering information related to event.
 Promoting:- In this promotion is being done by providing advertisement and campaigns
that will be useful for enhancing business opportunities and attracting more people
towards it.
 Managing:- After doing promotion all activities is being managed by event planner for
the purpose of making it effective and efficient.
 Wrapping:- This is the last stage that include after ending of an event all arrangements
have to be packed by planner as providing all the different aspect of an event.
For providing a responsible event all above steps have to be followed for enhancing it for
the future (Bouchon, Hussain and Konar, 2017). Different management techniques is being
used for making an event responsible at global level as by using corporate environmental
management mode as this emphasize in providing idea that will be provided in managing
resource issues and helpful in fulfilling objective of the company. On the other hand, balance
score card is used for measuring performance of people that are involving in organizing an event.
Critical evaluation of specific management strategies that are used within the event industry
Management strategies that are used in event as before organizing proper arrangements is
being done that help in evaluating perception of people towards a particular event. As it is
important in considering that event perspective help in utilizing various approaches that will be
used for the purpose of enhancing activities of an event. There are various aspects that have to be
taken into consideration while deciding timing, location for organizing a particular event for the
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future. As these strategies help in making event useful and providing different aspect in making
event useful for the people that are coming to attend that and providing feedback and enhancing
changes in layout of event. These strategies help in achieving objective of event as it is necessary
for evaluating perspective. There are different strategic changes that have been made after
providing different aspect as it is responsible in using specific strategies that help in attending an
event for the future. For making an event effective planner organize all thing in advance so that
all terms and conditions will be fulfilled by planner in enhancing various business activities for
the future. Different promotional techniques will be adopted for making an event useful so that it
provide changes and evaluating components of strategic planning (Berwick and et. al., 2018). It
is important in evaluating event that is useful in enhancing changes that lead to adopt event
planning as effective sources in evaluating different aspect that lead to enhance an event for the
future. Event includes various strategies that help in effective use of resources that are needed for
continuing an event for the future terms. Therefore, these are the above strategies that help in
developing responsible event by providing better arrangements to people that are coming for
attending London ExCel Exhibition.
Impact of global events on different levels of environment and strategies that are used for
development of an event in the future
As global event is having adverse impact on environment at different levels as it is
important in enhancing changes that emphasize in development of an event. As at global level
different aspect is being considered that able to meet global events at different level. There are
changes that have to be made in developing an event. At global level events are organized at
different perspective as developing plan by event planner so that it make balance between
arrangements that has been made and evaluate aspect that create enhancement for the future. For
the purpose of evaluating these changes that lead to enhance an event for the future. There are
techniques that emphasize in creating business opportunities (How to create a successful event
strategy, 2019). At global and local level different culture people are living so that provide
difference in evaluating various aspect that enhance changes in evaluating planning strategy. It is
important in enhancing differences between changes that have to be made in providing effective
planning strategy that help in availability of resources that enhance business operations.
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PART B
Impact of positive and negative of global events on the macro environment and its influence on
decision making an organizational behaviour
Covered in ppt
Evaluation of macro environmental factors and its influence on global events industry
Covered in ppt
Recommendations for improvement a specific event
Covered in ppt
SWOT Analysis of planning an event
Covered in ppt
Critical evaluation of criteria that are essential for successful planning of events
Covered in ppt
CONCLUSION
From the above study it can be summarised that event management is the growing sector
in present condition that is earning more profit for the future. There are diversity, structure and
different events that influence its working in the marketplace. Various factors that influence
development of events as both local and global event. Factors also influence through
development, structure and organization and role of different events in the society. Various
techniques will be used for shaping event industry. As value, impacts and legacy ply a role in
gathering environment effectively and efficiently. Different management strategies are used for
the purpose of developing a responsible event. Decision making in event will be influenced by
positive and negative factors at global level.
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REFERENCES
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Godwin, D. and et. al., 2015. Real time event viewing across distributed control system servers.
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Online
How to create a successful event strategy.2019.[Online].Available
through<https://www.cvent.com/en/blog/events/create-successful-event-strategy>
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