Melbourne Convention Assignment 2022

MELBOURNE
CONVENTION

CURRENT
BACKGROUND OF THE
CONVENTION The Melbourne Convention Centre has been
known to be built on the banks of the river
named as The Yarra River (Southbank)
(Lancaster, 2018).
 Built adjacent to the Melbourne Exhibition
Centre as an entirely integrated centre.
 Debuted in the year of July 2009.
 The concerned convention centre is recorded
to accommodate a number of over 5000
delegates served within a flexible form of
Plenary Hall.
 Recorded to play host to the diversified
forms of festivals, exhibitions, conventions
as well as gigs concerned to any size.

PROJECT ACTIVITY
 Determining the plans.
 Finalizing the requirements.
 Creating the scope for project statement.
 Determining the target market.
 Determining the team.
 Creating the activity list.

MICRO ENVIRONMENT
ANALYSIS
 In the concern of attracting a huge base of
international customers the convention centre will
need to have a stability of demand from the
customers by the help of creating diversified
marketing campaigns.
 Creating better prospects of sale growth in the
international market with the help of online
advertising covering the tourist agencies established
all across the globe.
 The intensity of the competition level in the market of
convention centres providing services to the tourism
agencies in the concern of understanding the
competitors strategy that would not hamper the
promotional plan of the convention.
 Ensuring that the business firm has all the necessary
resources that would be required to promote the
convention.
 The business organisation in the concern of promoting
itself to the international tour agencies should ensure
that its priorities lies in the regards of appeasing the
general public interesting the tourism activities (Fyall
et al., 2019).