Mental Health App: Sustainable Business Idea Pitch for Australia

This assignment presents a student's business pitch for a mental health monitoring app designed for Android users of various age groups, with a focus on self-tracking and gamification to monitor and address mental health issues like depression, anxiety, and stress. The pitch outlines the app's targe...Read More

MENTAL HEALTH
MONITORING APP
` A SUSTAINABLE
APPROACH

BUSINESS PITCH
• An app designed for different age groups and android users
• tailored to monitor and track certain mental illness
• elements of gamification as well as do it yourself mood
training program
• self tracker through answering certain questions
• mainly designed to track depression, anxiety, stress etc.

WHAT SDG IT AIMS AT?
• Good health and well being
• partnership for achieving goals (Minas et al. 2015)
• most of the apps in the market are directed for
mentally healthy people who wants to monitor
their level of health issues
• for health problems, most of the apps share tips
and chats with doctors.
• this app is designed to be more self tracking and
thus identification of root of problem.

TARGET CUSTOMERS
• People of all age groups in Australia particularly young
adults and adults
• All genders
• people suffering from depression disorder as well as
mentally healthy people in Australia
• middle and upper class with sound education
• people comfortable in advanced mobile technology
• Android users

MARKET SIZE

BUSINESS MODEL AND COMPETITOR
ANALYSIS
• Entry Plan- Joint venture with Google play
store
• Promotion- Digital marketing, social media
advertisements, pop ups. (OLFF 2015)
• Revenue- subscription.
• Competitors- health tracking apps, fitness
gadgets.
• Profitability- high

IMPACTS ON SDG
• Positive impact-
 will improve the health and well being
 since mental issues are barriers to reach the career goals, the
app will make an individual positive and keep motivated.
(Powell et al. 2018)
• Negative Impact:
Though it has no negative impact, however, it does not relate to
any other SDG goals as well.

CONCLUSION
• An innovative approach since it is both a
process as well as an outcome.
• Needed in the present global condition of
competition and race.
• people often do not open up about mental
problems due to stigma. This will help to a
great extent.

REFERENCE LIST
• Wahl, O.E. and Calabrese, J.D., 2013. Telling is risky business:
Mental health consumers confront stigma.
• Olff, M., 2015. Mobile mental health: a challenging research
agenda. European journal of psychotraumatology, 6(1), p.27882.
• Powell, A., Singh, P. and Torous, J., 2018. The complexity of
mental health app privacy policies: a potential barrier to
privacy. JMIR mHealth and uHealth, 6(7), p.e158.
• Minas, H., Tsutsumi, A., Izutsu, T., Goetzke, K. and Thornicroft,
G., 2015. Comprehensive SDG goal and targets for non-
communicable diseases and mental health. International journal
of mental health systems, 9(1), p.12.