Association between CSR Practices and Brand Management

This presentation explores the association between CSR practices and brand management, focusing on Nestle. It discusses the importance of CSR within an organization and analyzes the relationship between CSR and brand management. The study aims to understand how CSR helps in strengthening brand equity. The research questions address the importance of CSR, the relationship between CSR and brand management, and the ways in which CSR contributes to brand equity. The presentation also includes a literature review, analysis and results, conclusions and recommendations, research methods, and references.

Background
Corporate social responsibility is a kind of
self- regulation that contributes in
achievement of social goals by engaging in
or volunteering in ethically oriented
practises (Borges and et. al., 2018).


Aim
Aim of this study is “To study association
between CSR practices and brand
management: a study on nestle”.


Objectives
Objectives of this study are:
 To identify importance of CSR practises
within an organization
 To analyse relationship between brand
management and corporate social
responsibility
 To analyse ways in which CSR helps in
strengthening brand equity


Research Questions
Research Questions of this study are:
 How CSR practise is important for an
organization?
 How CSR and brand management are
related to each other?
What are the ways in which CSR
helps in strengthening brand
equity?
Literature review Conclusions and
recommendations
Title
To study association between CSR practices and brand management
References
According to the view of Sharma and Song,
(2018) Corporate social responsibility helps
organizations in demonstrating main and
important social issues that can be
addressed by the organization in a better
and appropriate manner which can further
help the organization in attracting a greater
number of customers, and increasing brand
value. CSR practises are extremely
important for an organization due to variety
of reasons. It helps the organization in
bringing improvement within public image of
the organization. CSR practises shows
customers dedication, commitment and
involvement of the organization in helping others
(Lim and Greenwood, 2017).
Bello, F.G., Banda, W.J. and Kamanga, G.,
2017. Corporate social Responsibility (CSR)
practices in the hospitality industry in
Malawi. African Journal of Hospitality, Tourism
and Leisure. 6(3). pp.1-21.
Borges, M.L., and et. al., 2018. Corporate
Social Responsibility (CSR) practices
developed by Brazilian companies: an
exploratory study. International Journal of
Sustainable Development & World
Ecology. 25(6). pp.509-517.
Hennink, M., Hutter, I. and Bailey, A.,
2020. Qualitative research methods. SAGE
Publications Limited.
Jermsittiparsert, K., and et. al., 2019. Do
consumers expect companies to be socially
responsible? The impact of corporate social
responsibility on buying behavior. Uncertain
Supply Chain Management. 7(4). pp.741-752.
Figure 1 Nestle adopted any kind of CSR
practise
Figure 2 Adopting CR practise helps in
increasing brand image and brand value
Figure 3 Adaptation of CSR practise
helps an organization
Figure 4 Relationship between CSR
practises and brand management
Conclusion and
recommendations
Introduction Analysis and Results
Research methods


Research type
For this dissertation, researcher has focused upon
qualitative research type methods


Research Approaches
For this dissertation, inductive research approach has
been used as it is a qualitative type of research.


Research design
For this dissertation, research has chosen exploratory
research design so that final research questions can be
answered in a proper manner.


Data Collection
For this dissertation, primary data collection method has
been chosen as it will help in answering research
question in a proper manner and will also help in gaining
additional required information about Nestle and ways in
which CSR practises adopted by them is associated with
brand management of the company. Primary data for this
dissertation will be collected by conducting a survey


Data Analysis
For this research, researcher has used thematic data
analysis method as it is used in qualitative research
studies.


Sampling
For this study non- probability sampling method has
been chosen as in this study only selected participants
had a chance of participating in the study. Sample size
chosen for this study is 15 employees working in nestle.
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