Significance of Online Marketing in Mobile Phone Purchase

This presentation explores the significance of online marketing in the purchase of mobile phones. It discusses the impact of online marketing on customer perception and the potential issues faced. The research methodology and results are also presented.

MENTAL WEALTH: PROFESSIONAL EXCHANGE AND APPLIED
RESEARCH
Materials
This task is supported by using secondary research wherein all the information chosen by researcher are
secondary which is being gathered by different articles, books, journals, research publications and many more. These
are the most valuable methods used by investigators in order to conduct the whole research in an effective manner.
Methodology
There are generally two main type of methodologies which are quantitative as well as qualitative. As per
the present research, best and most suitable approach used by researcher is qualitative research methodologies. It is
said that the main reason behind choosing qualitative methodology is to aid the researcher in order to gather as well as
identify the in-depth knowledge about the significance of online marketing on the purchase of mobile phones.
Results
Analysis and Models
This section is the most essential factor as it aid in examining the accurate impact of research. In this context Honeycomb model is used to
identify the impact of online marketing which is going to be discussed as follows:
With the aid of aid of above mentioned framework, it is said that Honeycomb model is a framework which is a method used to set out the essential
forces behind all the social media ecology which is operated by social media marketers, customers as well as different platforms.
Results
Overall result of the present research is mainly based on the secondary method of data collected which are collected from online articles,
books, journals and many more. These are the sources which provide support to the researcher in order to accomplish the aim and objective of
research. It is said that online marketing is one of the most essential factor for a business entity which aid them to attract new customers towards them.
CONCLUSION
With the help of above stated information, it is
concluded that online marketing plays very essential role in the
current market. In this research, secondary sources are used by
the researchers so that they can attain the research aim and
objectives in an effective manner. It has also been identified that
there is an issue arise at the marketplace which is fake online
marketing and as a result it creates negative impact on the
buying behavior of customers.
Recommendations
After examining the main issue which arise due to
fake online marketing, it has been suggested to the organizations
who adopt online marketing platform that they must consider all
the facts and figures in an effective manner. The main
recommendation which is given to the mobile phone
organizations is that they must promote their actual products and
services and there must not be any kind of fake information
added in this. Fake promotional strategies may help them to gain
short term goals but this might affect the business in their long
run. Therefore, it is required by the management team that they
must follow all the positive framework rather than any kind of
face tools.
Implications
Online marketing directly affect the financial
performance of the business entity as they promote their
products at the competitive marketplace. Online marketing help
in attracting large number of customers towards them, aid in
gaining positive response from the customers. As a result, it has
been said that online marketing is one of the most effective
method which have the capability to influence the overall
performance of business entity.
Discussion
From the above mentioned data, it has been discussed
that improvement of financial performance is important for the
growth and success of company. For this, merger and acquisition
is essential ways for company in improvement of financial
performance.
References
• Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management practice. Kogan Page Publishers.
• Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
• Kampkötter, P., 2017. Performance appraisals and job satisfaction. The International Journal of Human Resource Management. 28(5).
pp.750-774.
• Nieves, J. and Quintana, A., 2018. Human resource practices and innovation in the hotel industry: The mediating role of human capital.
Tourism and Hospitality Research. 18(1). pp.72-83.
Acknowledgements Further information
INTRODUCTION
Online marketing define as the set of different tools as well as technologies which is used by business
entities in order to promote their products & services with the help of internet and digital tools. It is said that in the
present environment where online marketing is one of the necessary trend used by each and every organisation has
highly influence the buying behaviour of consumers. This is said that online marketing plays very essential role in the
growth and development of a business entity by influencing the thought and views of an individual person. This is a
poster which is prepared in order to understand the significance of online marketing over the purchase of mobile
phones in current environment.
Objectives
• The main objective of this research is to understand the significance of online marketing in the recent trends of
mobile phone purchase.
Background
The study conducted in this research is based on online marketing which is the most necessary tool
used by companies. Online marketing of mobile phones are the latest trends used by each and every business
organisations which assist in attaining organisational targets in an effective manner. Large number of mobile
phone organisation use this technologies which will leads towards the attainment of targets within stipulated
time frame.
ABSTRACT
Main aim of this poster presentation is to identify the significance of online marketing over the purchase
of mobile phones. It has been analysed that perception of customers highly affect the overall functioning of the
business entity which can be modified by promoting the products and services in an effective manner at the
marketplace. This as a result said that perception of customers can easily be influenced by conducted effective
marketing strategies which provides benefits to the business entities. Apart from this, the main issue which is related
with online marketing is it can be face which is usually conducted to negatively influence the customers. For attaining
the main purchase of this report, secondary data collection method is going to be used by the researchers. For this,
online articles, books, journals and websites are used by the investigators which aid them to accomplish the aim and
objective of research in a successful manner.