Issues and Problems in Indian Retail Sector

This poster discusses the issues and problems in the retail sector of India, including customer behavior towards online shopping and the lack of innovative technology. It explores the challenges faced by retail companies and the impact on overall performance and growth.

Mental wealth is very important part of an
individual as it help in determining successfulness
in managing the content of individual mind.
In retail market sector customer satisfaction play a
very important and crucial role in order to meet
with the needs of customers and well as enhancing
business operations. Company for this poster is
Reliance Tends.
There are number of issues and problems that is faced
by retail company which will have direct impact on
overall performance and growth of retail industry. One
of the major issues in this sector is the behaviour of
customer towards online shopping and market area.
Indian customers mostly prefer offline shopping and
like to purchase products direct form store.
Online market is essential part form the growth of
industry that will effect on growth and development of
sector. Lack of innovative technology can be consider
as the issues for business in retail sector of India. In
this sector, all companies are not able to successfully
adopt new and advance technology which will have
direct impact on performance of organisation.
This organisation was developed in year 2006 and
founder of Reliance Trends is Mukesh Ambani. It is
dealing in retail sector and providing different types
of products and services to all over the world. Head
office of this company is located in Mumbai, India.
This poster will includes detail about the issues or
problems in retail sector of India market. In this
information has been collected and evaluated from
different sources. Research method has been
evaluated for better information.
Identification of problem
India retail industry is consider as one of the largest
retail sector in all over the world. This industry
includes number of companies that is providing high
quality products and services to potential customer.
Indian retail industry is supportive in improving
employment rates and it has direct impact on growth
rate of country. Reliance Trends is one of the largest
retail company of India and it is offering Varity of
products and offering to customers in order to meet
with the needs of potential customers.
MENTAL WEALTH: PROFESSIONAL EXCHANGE AND APPLIED RESEARCH
INTRODUCTION

Analysis of sources
As per the article of ET Retail (2020) it has been
determined that there are number of challenges
plaguing to small seller in Indian E commerce market
area. In Indian market area it is more difficult for
online sellers to sell their products and services to
customers. It is tough for retail companies to maintain
customer loyalty with the business. This will have
impact on sales and profitability of organisation. There
are various strict rules and regulation that is developed
by Indian government for online selling of products. It
is very difficult for online companies to operate
business by consider all guideline and regulation.
There are high number of fraud case in online selling
and purchasing of products that will have direct impact
on behaviour of customer to purchase products online.
Reliance trends company is offering products through
online and offline method. Customers prefer to buy
product by visiting stores as compare to online
purchasing.
Evaluation of research method
There are different method and approaches that could
be used by researcher to collect data and information
about the topic. In this investigator has collected and
gather information through secondary method. This is a
very useful method for gathering and assembling
information from different sources.
Secondary method refer as the way of collecting
information that has already been collected through
primary data. This will assist in gather more data and
information from different sources in less time frame.
In this researcher has collected information for online
data which will lead to save time and cost of
Grosso, M., Castaldo, S. and Grewal, A., 2018. How store
attributes impact shoppers’ loyalty in emerging countries: An
investigation in the Indian retail sector. Journal of Retailing and
Consumer Services, 40, pp.117-124.
Gawankar, S., Kamble, S. and Raut, R., 2016. Development,
measurement and validation of supply chain performance
measurement (SCPM) scale in Indian retail sector.
Benchmarking: An International Journal.
Garg, P. and Khurana, R., 2017. Applying structural equation
model to study the critical risks in ERP implementation in
Indian retail. Benchmarking: An International Journal.
From the above poster it can be concluded that there are various
issues and problems in retail market sector. It is important for
business to overcome these issues and enhance organisational
activities in order to gain competitive advantage in market area.
Online selling and purchasing of products or services is essential
part in modern world. it is crucial for retail companies to
develop effective and efficient strategies that will assist in
gaining trust form the customers in order to sell its products
through online market area.
Conclusion
References