Influence of Social Media on International Strategic Business Management

This reflective account explores the influence of social media on international strategic business management. It discusses the research process, findings, and areas for improvement. The account also includes references to relevant books and journals.

MENTAL WEALTH:
PROFESSIONAL
EXCHANGE AND
APPLIED RESEARCH

Table of Contents
REFLECTIVE ACCOUNT ...........................................................................................................1
REFERENCES................................................................................................................................4

REFLECTIVE ACCOUNT
Current reflective statement is based on the influence of social media tools for
international strategic business management. This topic provide wider scope to the company in
enhancing their competitive image at global market. It also provide vast knowledge to me that
support me in enhancing my experience in undertaking research on the basis of influence of
social media (Lamberton and Stephen, 2016). For analysing my whole experience of carry out
current investigation, I have use Gibb's model as it is consider as an effective tool that help in
explaining own experience of entire activities that I have done in the investigation. Mainly, it is
also support in analysing as well as undertaking research activities in more effective and at the
same time also evaluating my own experience. Mainly, this model includes various stages that
provide entire experience of doing activities of investigation. All the steps of reflective model
can be understood by following description:
Description: I am glad to get an opportunities for undertaking research as it helped me in
analysing the specific area on which I have evaluate the study. In a initial stage i.e. week 1st, I
have develop my knowledge that how to develop a research proposal so that I perform all the
activities of research successfully. After that, in 2nd week I have learnt about how to set research
aims and objectives because on the basis of this entire aspects of phase of research is carried out.
On the basis of this, I have developed a structured literature review that includes in-depth
evaluation on the basis of determined research objectives or questions. This research provide me
huge opportunities in developing knowledge about influence of social media tools for
international strategic business management. The main purpose of carried out current research is
to evaluate how different tool of social media for developing the brand image at international
market. For analysing the same, I have used secondary method of data collection which includes
different sources. As, I putted my best efforts of collecting realistic and authentic information
that helped me in improving the overall effectiveness of the study. Along with this, it is also
provides various tools that used by company to develop a strategy for strategic business
management at international level. At the time of completing research activities, I have analysed
that my communication and analytical skills was developed as I have easily done research and
gather information. For this, I have used various sources of secondary methods like books,
journals, articles, magazines and many more. With the help of these sources I had collect
qualitative information.
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Feelings: At the time of carry out this research activities I felt encouraged and motivated
to develop my personal and professional skills. While undertaking this study, I have undertake
research methods and philosophies in 4th week. Along with this, I felt that I have to gather
reliable information for analysing the research topic. This is the reason that I have decided that I
have gather information from respondents. While undertaking research and collecting
information I faced various issues which is related with the time and cost. It put adverse impact
over the performance of mine in completing the study in allotted period of time. At the time of
this, I encouraged and motivate myself to manage research activities more effectively so that I
got appropriate results at the end of the investigation.
Evaluations: In 5th week I got depth knowledge about research methodologies as
different methods were used or implemented that helped me in understanding about how to
collect accurate data. Along with this, I have also evaluated that I have good communication
skills and also being able to managing time. These skills helped in managing research activities
and at the same time also support in communicating with respondents for collecting information.
In addition to this, I also evaluated that my research skills is also good by which I have gathered
relevant information. On the other side, my confidence level is low at the time of presenting my
work in-front of my tutors as it failed in providing proper and accurate information. This can be
put negative impact over the end results of investigation.
Analysis: Under 6th and 7th week of research, themes are developed in order to analyse of
gather detailed information. In this stage I have analysed that my time management skills are
effective by which I easily attained all the set aims and objectives in stipulated time frame.
Furthermore, communication skills was also appropriate that provide assistance me in
communicating and interacting with my tutors. As I have used secondary method of data
collection that helped me in gathering reliable information. By this, I was able to attain all the set
research and objectives in an effective manner.
Conclusion: In 8th week is have explained findings and discussion of the research
activities. In this context, it is summarised that there are lots of activities that I have done in
undertaking the research. I needs to work on my presentation skills and confidence level because
without this I am not being able to present research information. Along with this, I also
concluded that using secondary methods of data collecting one of the effective method that I
have taken for this study because it provided me detailed information. For attaining more reliable
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and authentic data, as a researcher I have to effective analyse research aims objectives so that
desired outcomes can be easily obtained.
Action Plan: Under this stage, I take action for further improvements so that research
activities can be successfully completed. In 9th week I analysed the area that required some
necessary improvement. As I am able to communicate in front of senior but at the same time due
to low confidence level I have not be able to present my view points and information. Thus, it is
important for me to improve my confidence level. For this, I have to communicate with my
tutors and team mates and also work on my presentation skills so that I can easily provide all the
necessary information about research aims and objectives.
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REFERENCES
Books and journals
Dolan, R. and et. al., 2017. Social media: communication strategies, engagement and future
research directions. International Journal of Wine Business Research.
Felix, R., Rauschnabel, P. A. and Hinsch, C., 2017. Elements of strategic social media
marketing: A holistic framework. Journal of Business Research. 70. pp.118-126.
Lamberton, C. and Stephen, A. T., 2016. A thematic exploration of digital, social media, and
mobile marketing: Research evolution from 2000 to 2015 and an agenda for future
inquiry. Journal of Marketing. 80(6). pp.146-172.
Godey, B. and et. al., 2016. Social media marketing efforts of luxury brands: Influence on brand
equity and consumer behavior. Journal of business research. 69(12). pp.5833-5841.
Wang, Z. and Kim, H.G., 2017. Can social media marketing improve customer relationship
capabilities and firm performance? Dynamic capability perspective. Journal of
Interactive Marketing. 39. pp.15-26.
Ananda, A.S., Hernández-García, Á. and Lamberti, L., 2016. N-REL: A comprehensive
framework of social media marketing strategic actions for marketing
organizations. Journal of Innovation & Knowledge. 1(3). pp.170-180.
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