Midsummer House Restaurant Menu Development and Design Report

This report provides an in-depth analysis of menu development, focusing on the principles, types, and pricing strategies for a restaurant. It explores various menu types such as A La Carte, Du Jour, Cycle, Static, and Fixed menus, emphasizing the importance of balance, variety, and visual appeal. The report presents a proposed menu, including a lunch menu and a tasting menu, with detailed descriptions of each dish. It also discusses the pricing considerations, detailing how the pricing strategy is implemented, considering profit margins based on the standard costs. The report highlights the case study of Midsummer House restaurant, a French-themed restaurant in the UK, which uses a fixed menu to offer a wide variety of products to its customers. The conclusion emphasizes the significance of a well-designed menu for a restaurant's success. References from relevant journals are also included.