Menu Development, Planning, Design, Costing, and Pricing Report

This report delves into the critical aspects of menu development, planning, and design within the hospitality sector. It begins by outlining key considerations for costing and pricing menus, including business environment policies, cost-revenue impacts, and available equipment. The report then explores the Menu Engineering Matrix, categorizing menu items into Stars, Puzzles, Plowhorses, and Dogs to optimize profitability and popularity. Detailed food and beverage menus are presented with itemized pricing, sales figures, and cost analysis, including portion costs, food costs, and contribution margins. The conclusion emphasizes the importance of effective menu planning in enhancing productivity, delivering quality food at reasonable prices, and adapting to customer requirements. References to relevant academic sources are also included. This assignment is a comprehensive analysis of menu development strategies in the hospitality industry.

Menu Development, Planning and
design

Introduction
The hospitality sector is a huge section that comes under service
industry, main aim of these sectors are being set towards providing
quality of services to respective customers in the given marketplace.
These services are an inclusion of food with drinking, lodging, event
planning, transportation and theme parks.

Analyse and determine key
considerations which are to be
taken into account when costing
and pricing menus Costing and pricing menu is an important step before managers and leaders of the firm
to develop effective menu of a hospitality sector. There are number of consideration
which can be undertaken, which are as discussed below:
 Business environment policies
 Impact of cost revenue from sources
 Scope and available equipment in relation to cost

Menu Engineering Matrix
Large number of people prefer to spend time in a restaurant to soak into the atmosphere
and savor their moods. With light to the fact that, they spend for about 109 seconds to
analyse one thing that would define their whole time span in the restaurant i.e. The Menu.

Continue.,
 Stars: In this category, various products are being included that are performing well in
respect to their sales and popularity. In context to chosen restaurant, marketing
department with little push of promotional activities boost up firm's profits by
headlining respective products. Eggs on Toast can be classified in this heading.

Continue.,
 Puzzle: This category is an inclusion of those products that enjoys high profitability but
are less popular. Managers of chosen firm, dedicate their efforts for boosting popularity
of such products with an objective of boosting up of sales of the business firm. Banana
shake can be classified in this category. Mushroom on Toast can be concluded under
this category.

Continue.,
 Plowhorse: This category is an inclusion of those products, that have low profit margin
but are loved by number of customers of respective restaurant. Three Egg Omelettes
can be concluded under this heading.

Continue.,
 Dogs: These category of items faces low profitability and low popularity. Waffles can
be categorised under this section.

Produce appropriate costed & priced
menus to meet range of customer
requirements
Costed and price menu is an important aspect which focuses on delivering an effective
menu design as per demands and needs of market customers. Manager of a restaurant
assures that their menus are designed clear enough to be understandable for their customers
easily.

Continue.,
Menu Item Price Total sold Total food sales
Toast 4.2 12 £50.4
Mushrooms on
Toast
9 8 £72.00
Eggs on Toast 9 7 £63.00
Waffles 10 4 £40.00
Eggs Benedict 16 3 £48.00
Three Egg
Omelette
17 7 £119.00
Food & dishes menu

Continued…
Menu Items Price Total sales
Mocktails Large - 95p 31
SODA 80 p 211
Tea 60 p medium 71
Hot chocolate 2.3 19
Hot coffee 55 p small 78
Banana shake 88p large 129
Beverages Menu

Continue.,A B C D E F G H I J
Menu Item Total Sold Menu Price Portion Cost Food Cost % Portion C.M.[1] Total Food Sales Total Food Cost Total C.M. C.M.%
Toast Mushrooms on Toast
Waffles Three Egg Omelettes
SODA Hot chocolateHot coffee
Banana shake
11 £6.89 £1.65 24% 5.24 75.79 18.19 57.60 19%
Toast Mushrooms on Toast
Waffles Three Egg Omelettes
SODA Hot chocolateHot coffee
Banana shake
9 £7.12 £2.49 35% 4.63 64.08 22.43 41.65 14%