This report discusses the concept of menu, its associated principles, relationship between customer's and business consideration and their impacts with contrast to menu. It also provides recommendations for meeting trends in customer's and business requirements and a detailed plan for developing menu cards.
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MENU DEVELOPMENT, PLANNING AND DESIGN
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Principles and types of menu.......................................................................................................3 Relationship between menus and customer's and business requirement.....................................4 Impacts of customer's and business requirement in planning and designing menus...................5 Recommendations for meeting trends in customer's and business requirements........................6 A detailed plan for developing menu cards.................................................................................7 CONCLUSION................................................................................................................................9 REFERENCES................................................................................................................................1
INTRODUCTION Menus are the representation of a restaurant's items along with its price differentiations. It is very essential that every restaurant have to carefully design and identify a proper type of menu along with complying certain principles. Along with following principles it is equally important to give dual consideration regarding current trends and customer's and business's requirements while designing and making plan for menu. This report will discuss the concept of menu, its associated principles, relationship between customer's and business consideration and their impacts with contrast to menu. Lastly a detailed plan is being discussed whereby different KPI are identified that every restaurant have to consider. This report is thoroughly based on the study ofPrufrock coffee which is one of the famous cafe of UK dealing in a variety of food products. MAIN BODY Principles and types of menu Menu: It refers to a list which refers to a series of items and products including food and beverages that are going to be served by company to its customers. It can also be considered as a list which shows prices in correspondence of products. In short, it is a presentation of list of items and its respective prices. Types: There are broadly three types of menus: Table d'hôte: It refers to that menu which includes a complete meal of the restaurant with a fixed price. It has fixed selling price. It is one of the best menu which enables the timely availability of food because due to fixed set of menu restaurant will get enough time to prepare food for its customers. This is included in the best category due to existence of one more reason which means it ensures and prevent wastage of food along with requirement of less kitchen utensils (Filimonau and Delysia, 2019). à la carte: This type of menu includes a variety of dishes with different price for different dish. It requires more time to prepare dishes due to availability of wide range of items. It provides a wider choice to customers whereby they can choose dishes according to their preferences and
choice. Its prices are usually high in comparison of Table d'hote and it also requires more preparation time along with a use of variety of kitchen utensils. Set menu: It refers to that menu where there is an existence of small number of dishes with a set prices. It is usually used during big functions. Special menus: It includes those menus which are presented for limited period. These menus are special because it offers restaurant's product at a nominal prices or at very low prices. It may include happy hours, limited deal, season's special and various other. Principles: It is one of the important tool of restaurants whereby they can communicate with their customers. It gives information about every product of the respective restaurant. It is a reflection of customer's demand. There are certain principles which are kept in consideration while designing menus: Menus should be designed in such a way that it will not hurt any religion, caste, race, gender, beliefs and various other important elements of society. This means that menu should cover a variety of food items considering need of child, adults or old age people (Kainthola, 2021). Similarly, it should be a combination of different religion aspects and beliefs including a clear bifurcation between vegetarian and non vegetarian aspect. While designing menus it should be noted that it will be a balance of different food types, costing, season's speciality, hygiene factors, etc. it is also very important to have a balance of five food group including, dairy, proteins, fruits, vegetables and grains. Similarly, while considering customer's need it is also very important that restaurant's prospective will be given dual importance. This means that while designing menu adequate profit consideration will be given equal importance. It is important that customer will be offered varieties at low price but it equally important that restaurant will not suffer loss. Thus, it should keep appropriate profit margin before finalizing prices in menu. Relationship between menus and customer's and business requirement Since every customer has different aspect and perspective towards menu of a hotel. Like some customers are very cautious about having a knowledge about used ingredients in their
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respective favourite dishes. While, some customers are price cautious. Similarly, some customers are very particular towards health and hygiene. Thus, menu should be a composition of all these considerations of customers (Fussell, 2019). For fulfilling this need and considerations Prufrock coffee can choose an option of à la carte menu wherein they can avail a variety of products as per customer's need and demand by including name of dishes and its associated ingredients. Similarly, restaurant can also include and consider health and cost element in this type of menu to satisfy customer's consideration. In the same way this type of menu has also coverage over restaurant's aspect in the form of meeting its sales and profit margins due to inculcation of good prices. Like à la carte menu, Table d'hote has also ability to meet both customers and hotel's perspective. This means that as this menu are specially designed for those food lovers who have perception of consuming a set of dishes and diet. As it is available at minimum and low prices thus it also meets cost and price element of customer's (Suarez, 2019). Likewise, this menu has full consideration towards restaurant because it requires less time and hotel's utensils and staff for its preparation. This way it can save restaurant's cost of operation and contribute it towards its profit objective. Like the above two menus special menus also plays a very important role in meeting requirements of customer's and respective restaurants. As it is used by restaurants to raise and boost its sales and promotability. In the same way it enables customers to try those costly and special dishes of hotel which are out of reach to then in financial terms. Also, as it raises restaurant's profitability and popularity in the same way it gives a chance to customers to avail special dishes at low prices. Impacts of customer's and business requirement in planning and designing menus Customer's requirements: Customer's general requirement includes availing the best quality products and items at low prices. This means that they want access to a variety of high quality products but at low prices. While, it is also noted that some customers are ready to pay high prices for high quality products. For those segment of customers price doesn't bother. Similarly, some customers also requires that they have an easy access and reach towards products. For easy access and fast deliveries they become also ready to pay high prices.
Business requirements: Like customer's requirement business also requires that it should comply with certain kitchen protocols in the form of favouring and following rules and regulation which are made considering hospitality sector. It is also required by them that they can reduce their preparation time along with ensuring availability of specialized and professionalized staff. It is also an important requirement that restaurant should have availability of all equipments that it can meet it's all customer's requirements. Thus, from the above requirements it is clear that menu of Prufrock coffee would be made in such a manner that with respect of customer needs, restaurant's requirement will also meet and satisfied. Since every customer wants that, he would have wide reach over product but at low prices. In the same way every restaurant wants that while dealing its business it will earn a good percentage of profits. Thus, it is very important that there is a combination of both the aspects so that both need and requirement will be meet and satisfied (Kel, 2017). Apart from that Prufrock coffee also have to consider while designing its menus that it should comprise every requirement of customers in respect of price, variety, quality, speciality and various other aspects (Akhmetova and Suleimenova, 2018). In the same way a menu should be in accordance with laws and regulations along with meeting business perspective in the form of sufficient availability of equipments and staffs along with consideration towards hygiene factors while dealing with crockeries and utensils. Recommendations for meeting trends in customer's and business requirements Current trends: Changes in food trends are quite often. This means that it changes very frequently as per taste and preferences of customers. Recently there is a trend of meat free product, people are more attracting towards vegetarian food. There is also a new emergence of concept in the form of vegan food which is one of the best substitute for non-veg lovers (Hirth, 2021). As it is reach in protein content so it sis one of the best choice for diet conscious people. Also there is a high trends towards fast food and low calorie and sugar food. Recommendations: For meeting such trends Prufrock coffee have to design and plan their menu in such a manner that the trends will be meet without having any adverse impact over business and
customer's considerations. For meeting such trends hotels have to introduce a special segments in their menu in the form of vegan food and fast food. By this practice Prufrock coffee's consideration in the form of raising sales and profits can also meet along with meeting customer's demand and current trends. It is also recommended that restaurants have to introduce digital concept in their working. Digitalization can be executed in the form of enabling digital and online menu by which not only current requirement of hygiene and safety due to Covid will meet but it will also save cost of hotel (Kale, Goti and Roychaudhary, 2020). A detailed plan for developing menu cards Developing menu concept might be help in both designing their kitchen as well laying out with delivering their productivity, preparation and storages. Here are some plan that could assist in establishing menu cards:- Menu concept: First and most important for preparing menu concept for customer and restaurant peoples. I begin with while developing flavour profiles for supporting various elements such as texture, colour which might be help them to deliver their promised.Prufrock Coffeemain aim to keep memorable and simple. Quantity of items have been maintained and for keeping menu cards all items being taken under optimal productivity or anxiety among the guests. Restaurant speciality: After the menu concept being prepared, restaurant speciality in which menu it had been decided to mention one required ingredients with low price and do not take much time for preparing their items. The items will be highlighted in menu card on tables that easily for catching customer eyes (Jetter And et.al., 2019). It can be also placed as Chef's favourite segments that customer order for it. Listing for core ingredients: In developing new menu with having specific dishes and drinks that can take lot of error and trial. It is most important to understand targeted marketed and concept for working with the flavours that make more customer. When listing ingredients try to use five food group such as using products diary, fruits, grains, protein and vegetables, seasonality concepts products. Main repurpose for also to raw ingredients as much can be possible for reducing waste food as well costs.
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Identified supply chain: For reducing risk and often more costs by involving third parties as much possible for having supply chain in restaurant. While after planning ingredient, important for listing out the supply chain number, also includes the data of company, keeping storage facilities, working in ethical environment and delivering logistics. It must be also noted about local suppliers for products which is required for concept. Costing for menu items: while putting menu items into spreadsheet which allow for preparing and analyzing the menu concept. Menu items be priced as per accordingly for targeting more customer and having benefits for local economy. Costing must be fixed as per each levels of class can afford and make their satisfaction level. Visualize glassware and plating: Attracting more customer, it must be considered for guests drinks and eats items menu offering along with that cleanness and hygienic taken care about in plates and glassware. Looking over to plates and glasses more important things, moreover elements such fork and spoon together (Sundt and Eastman, 2019). Key performance indicators: Sales: It is one of the most important indicator that menu of a restaurant should raise sales. It should be designed in such a manner that with respect to attracting customers towards restaurant it will raise sales percentages of the business. Labour cost: It is a cost with is associated with labour of the hotel. Since it is an expense of hotel so it has to be careful regarding this element. This means that it also have to design its menu in such a manner that with respect to raising sales and profits its labour cost will be low so that business will always leads in a situation of equitable profit. Good's cost: For successful implementation of business it is very essential that cost of goods of restaurant will be low with compromising in quality. Since it is an critical element so every restaurant have to aware about this.
Prime cost: Prime cost refers to a cost which is equivalent to an addition of labour cost and cost of good sold. It is very essential that prime cost should be kept low with having any adverse impact over quality of products. Solutions regarding occurrence of any problems: In case of occurring any problem regarding declining sales proportions then Prufrock coffee by launching various promotions strategies in the form of discounts and offers can mitigate such declining sales. Also, by continuous market research and analysing trends any problem regarding customer's preference and taste will be easily meet along with meeting business requirements. CONCLUSION From the above report it had been concluded that the menu planning and designing most important part for making their goals achieved. Menu must be designed in such a way that compete with the customer and business requirements. Customer needs to be fulfilled which might be essential for every business including hotels, cafe and restaurant in this they have to set up the menu cards for their customer which could help them in satisfying. In above study produced realistic plan which meets to people for maximizing requirements in organization as well. Menu development, planning and designing producing to their customer for having huge amount of profits in organization.
REFERENCES Books and journals Akhmetova, S. and Suleimenova, M., 2018. Quality management system for improvement of quality and efficiency of food production: case of dairy products enterprise.Entrepreneurship and Sustainability Issues.6(1). pp.289-310. Filimonau, V. and Delysia, A., 2019. Food waste management in hospitality operations: A critical review.Tourism management.71. pp.234-245. Hirth, S., 2021. Food that Matters: Boundary Work and the Case for Vegan Food Practices.Sociologia Ruralis.61(1). pp.234-254. Jetter, K.M. And et.al., 2019. Yes we can: eating healthy on a limited budget. Journal of nutrition education and behavior. 51(3). pp.268-276. Kainthola, V.P., 2021. Principles of hotel management. Kale, S., Goti, P. and Roychaudhary, R.C., 2020. Online Table and Menu Booking System for Restaurants. Suarez, and et.al., 2019. Are restaurant customers ready for tablet-based menus?.International Journal of Contemporary Hospitality Management. Sundt, A. and Eastman, T., 2019. Informing Website Navigation Design with Team-Based Card Sorting. Journal of Web Librarianship. 13(1). pp.37-60. Online Fussell., G., 2019.How to Create a Tasty, Trendy Menu Card in Adobe InDesign[Online]. Availablethrough:<https://design.tutsplus.com/tutorials/how-to-create-a-tasty-trendy- menu-card-in-adobe-indesign--cms-24083> Kel.,H., 2017.10 Best Creative Menu Card Designs That Inspire [Online].Available through: <https://www.designhill.com/design-blog/best-creative-menu-designs-that-inspire/> 1
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