Menu Development, Planning and Design

MENU DEVELOPMENT,
PLANNING AND DESIGN

• Introduction
• Analysis of constraints considered in costing and pricing menu
• Accurate costed and price menu to meet customer requirements
• Conclusion
• References
Table of content

Developing a memorable food menu give meaning to
overall guest experience while delivering emotions and
brand image. Menu of restaurant is made keeping in mind
the target customer they are going to serve. The foremost
question arise in the mind while developing a menu is,
what the restaurant should be known for?- beginning with
this question now one can start Working on menu
development. At first, different experiments on dishes and
drinks could not give the desired taste.
Introduction

• Menu Pricing: Pricing of menu needs to be done
very carefully keeping all the necessary
consideration that discussed in previous section.
• Food pricing should not overly priced that people
may hesitate to enter in the restaurant or we can
say this should be pocket friendly and welcoming.
Analysis of constraints considered in costing and
pricing menu