This report discusses the principles of menu planning and design, analyzes customer and business requirements, and provides a realistic plan to develop a menu that meets customer and business needs to increase profitability for Pasco Cafe. It also includes a test and evaluation of the produced menu.
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MENU DEVELOPMENT, PLANNING AND DESIGN
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Table of Contents INTRODUCTION...........................................................................................................................2 TASK 1............................................................................................................................................3 P1 Principles of menu planning & design to meet customer and business needs..................3 P2 Analyse customer & business requirements which need to be fulfil to enhance sales and profit.......................................................................................................................................4 TASK 2............................................................................................................................................4 TASK 3............................................................................................................................................5 P5. Realistic plan to develop a menu which meets the requirements of customers to increase profitability.............................................................................................................................5 P6. Develop a menu which meets customer and business requirements to increase profitability ................................................................................................................................................5 P7. Test and evaluate the produced menu..............................................................................7 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................9
INTRODUCTION Menu planning is defined developing and building an effective menu in order to offer customer. It involves food, beverages, desert, starters and many more. It is important for hotel or restaurants to set price as it plays an important role which attract customer's that directly effect on sales as well as profit(Bacon and Krpan, 2018). In addition to this, menu planning is basically a team decision & involves decision of managers, kitchen manager, and chef and so on. In the present report, Pasco cafe is taken into consideration. The cafe is located near offices & railway station & at present its owner is planning to develop a new menu as per the needs of customer. The report covers principles of menu planning along with various type of menus offered to customers. Moreover, the factors that is consider ta the time of menu planning is also cover in the report. TASK 1 P1 Principles of menu planning & design to meet customer and business needs Principles of menu planning: This principle includes various varieties, nutritional qualities & balance of dishes and flavour. Along with this, menu is basically a form of interaction channel among staff members of hotel and customer's. The major principles of menu planning are as follows: At the time of developing menu, it is important to have proper explanation of ingredients put in that particular menu as it assist customers to easily gain understanding about food. Dessert must be written in the last of menu and each offering is mentioned in menu. The item consist of higher price can be on top of the menu list(VanTassel-Baska and Baska, 2019). The spec ail dish provide by hotel or restaurant should be on bold as it attract customers that increases sales and profit. In addition to this, it is important to put price of every single item in menu.
Training & testing of different types of menus: Table d'hote: It is a French word that mean “The host's table” & signifies as a table which is book for the person who conduct the overall party(Billger, Thuvander and Wästberg, 2017). With reference to Pasco cafe, it is important for managers to design and develop menu according to the market trends as well as needs of customer. A la Carte: Herein, the customers has the choice to separately priced dishes of each course. The menu consist of items which is offered separately as per the price. In relation to Pasco cafe, adoption of this type of menu will enhance its sales and impact positively on overall profits of cafe. Menu planning constraints: There are several types of constraints which is used by hotel or menus at time of developing menu in a proper manner(Smith, 2020). It is important for manager of Pasco cafe to consider customer requirements & market trends at the time of menu planning. In addition to this, nutritional diet, health of people is also a constraint that is needed to involve in menu. It also help Pasco cafe to attract more people and raise their sales. P2 Analyse customer & business requirements which need to be fulfil to enhance sales and profit Needs of customer: Greeting service: A customer feel important and impressed if they are greeted in hotel. In context to pasco cafe, it is essential for higher authorities to greet every customer as it build positive mind set towards cafe and impact positively on future sales. Food & Drinks: It is one of the main service that is given at the time of dining out. It is important for Pasco cafe to serve quality food and beverage to customers as it raise customer base of company that leads to increase in profits of Pasco cafe. Requirements of Business: Provide training to staff members:The managers of Pasco cafe should conduct training & development session for staff members as it increase competencies and skills of employees. In addition to this, it assist company to greet customers in a proper manner and increase their market reputation as well. Market research: It is important for higher authorities of Pasco cafe to identify customer requirements & market trends as it help to sustain in market for longer time period(Gurinović,
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2018). For this, Pasco cafe should conduct market research that assist in customer satisfaction & raise profit level of cafe in an effective manner. TASK 2 (COVERED IN PPT)
TASK 3 P5. Realistic plan to develop a menu which meets the requirements of customers to increase profitability A service industry requires ample number of operations and functions which are to be performed in effective manner. In relation with Pasco Cafe, competition in service industry is rising at rapid level. So restaurant should provide advanced amenities and quality of services to its customers. Several factors should be considered which are crucial in every service industry- Finance-To smoothly run the business it is important for every organisation to analyse their financial capability and sources through which activities can be carried out in effective manner(Limon-Miro, Lopez-Teros and Astiazaran-Garcia, 2017). In relation with Pasco cafe, as they are expanding their business at rapid level, to acquire resources as well as manpower for business activities they need to prepare and develop effective plan so that all the need and requirements are planned and achieved in appropriate manner. Laws and legislations-In organisation, government involvement is common and affect the decision making as well as overall growth and development. Ample number of rules and regulations are present in laws. In context to Pasco Cafe, they should follow the all the rules and regulations which affect the business. In service industry several laws affect the business and decision making such as food act, health and safety act, liquor act, etc. Ingredients and vendor selection- Ingredients are important in food service industry and should provide quality and taste to the customers. In menu, ingredients options are also available if customer wants to ad-ons their dishes. This increases firm goodwill and acquire more market share growth(Lo, King and Mackenzie, 2017). In service industry, vendor selection is crucial because it is important to acquire appropriate vendors so that raw materials, tools, equipment’s can be purchased at affordable price. In context to Pasco cafe, they can acquire vendor for business by proper market research. P6. Develop a menu which meets customer and business requirements to increase profitability Everyday Menu: Pasco Cafe
Food menuBeverages menu Grill Sandwich Crunchy sandwich Green Salad Cheesy sandwiches Crisp Eggs Veg. Lasagne VegCrusty Burger £11.95 £10.95 £06.95 £11.96 £15.96 £12.96 £16.95 Chew Cappuccino Cafe Latte Espresso Chocolate Hot Ginger Tea Frappe Coffee Theni £6.75 £6.75 £6.95 £6.50 £8.95 £7.45 £8.95 Conference Menu: Pasco Cafe Buffet Option Choice of various types of burgers and chips.............................£7.95Selecting chips and sandwiches .................................................£8.75 Option A While choosing varieties of sandwich and opened rolls, homemade savoury pastry snack, and also include large categories of formal meal………………………….£15.95 Option B Casserole containing meat, Beef Burgundy, molten chocolate souffle, picardy and a puff pastry tart made of cream and also involves fresh-cut mixed leafage and a meat of domestic pig…. ………………………………………………………………………………. £19.95 Option C Fresh-cut salad with mixture of vegetables, cut slice, a piece of healthy best pork, carven ham course, Slaw finest shredded, chosen of pickles and Canapé, Chinese and rib cooked and several cuisines……………………………………………………………………………….£18.95
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£ (per person) P7. Test and evaluate the produced menu When menu is developed by the restaurant this is the most vital face of the firm. This is beneficial in order to become popular with the reputation of firm thus enhancing their overall business profits and revenues. The various tools used to identify the popularity of menu are evaluated below as: By taking customer feedback:The major reason behind knowing about the feedback fromclientisrelatedwithknowingaboutthefaultsandmakingchangesaccordingto requirement of the customers. The management team of Pasco Café mainly focuses on providing satisfactory facilities as it results in catching larger market area effectively(Miguez and Veról, 2017). This is the most vital technique for firm in order to make modifications in their menu. Management team should fill upquestionnaire form and make changes accordingly in order to capture customer’s attention. Key performance indicators (KPIs):This tool is mostly used by the restaurants in order to know about the performance index of the cafeteria(Smith and et. al.,2019). This is beneficial in order to know about the revenue generated and profitability index of developing newmenu.TheadministrationteamofPascocaféshouldidentifythoseareaswhere improvements had to be made in order to enhance overall sales and profitability ratios for long term. CONCLUSION From the above business report, it has been concluded that it important for café to analyse needs and wants of customers and accordingly offer them services in order to enhance sales and profitability of business. Menu plays a vital role in order to attract customers for maximising their profit. Thereafter firm had to focus on designing rules and regulation to achieve their set goals and objective. The tool related with taking feedback from clients helps in developing good menu which will cater attention of customers. The competition had to be considered which is arising at the market area in order to enhance their goodwill.
REFERENCES Books&Journal Bacon, L. and Krpan, D., 2018. (Not) Eating for the environment: The impact of restaurant menu design on vegetarian food choice.Appetite,125, pp.190-200. Billger, M., Thuvander, L. and Wästberg, B. S., 2017. In search of visualization challenges: The development and implementation of visualization tools for supporting dialogue in urban planningprocesses.EnvironmentandPlanningB:UrbanAnalyticsandCity Science,44(6), pp.1012-1035. Gurinović, M., and et. al., 2018. Development, features and application of DIET ASSESS & PLAN (DAP) software in supporting public health nutrition research in Central Eastern European Countries (CEEC).Food chemistry,238, pp.186-194. Leib, T., and et. al., 2018. Web-based menu design: A conjoint value analysis.International Journal of Hospitality & Tourism Administration,19(4), pp.361-373. Limon-Miro, A. T., Lopez-Teros, V. and Astiazaran-Garcia, H., 2017. Development of a DynamicMeal-EquivalentMenuMethodforPersonalizedNutritionIntervention Programs in Obese Population.The FASEB Journal,31(1_supplement), pp.963-2. Smith, J.K., and et. al.,2019, November. An Eye-Tracking Analysis of a Restaurant Menu. InProceedings of the Human Factors and Ergonomics Society Annual Meeting(Vol. 63, No. 1, pp. 1522-1526). Sage CA: Los Angeles, CA: SAGE Publications. Smith, R., 2020. Users and uses of environmental accounts. VanTassel-Baska, J. and Baska, A., 2019.Curriculum planning and instructional design for gifted learners. Sourcebooks, Inc..