Menu Development and Planning and Design

Menu Development and
Planning and Design

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Principles of menu planning and design with some business requirements for a range of
different menu........................................................................................................................3
Determine the consumer and business requirements to maximize the profit for range of
different menus.......................................................................................................................5
TASK 2............................................................................................................................................6
Covered in PPT.......................................................................................................................6
TASK 3............................................................................................................................................6
Formulate a realistic plan to develop menu............................................................................6
Formulate a menu to meet consumer and business requirements..........................................6
Test and evaluate the menu produced....................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Menu refers to a list that includes all food item that are being offered by a restaurants so that
it will become easy for them to choose food. The menu development refers to assortment of
dishes and that is carried out as per consumer preferences and business requirements. In
hospitality industry, menu plays an essential role as it help business unit to influence and grasp
more consumers by making creative and attractive menu. Here, the management of café always
made customized menu and that comprises cuisines, food, beverages along with rates (Sawicki
and et.al., 2019). The present report is based on The Monk restaurants which is located between
busy high street of railway station and office. This is a small, family owned restaurants and
services good food, drinks, classic beer with some cracking wines await. To increase more
consumers and profitability they wants to development new and creative menu. For this, the
present report cover discussion about principles of menu planning and design with determination
of consumers and business requirements for improving profitability. Moreover, a complete menu
plan has been formulated with the aim of profit increment and consumer base.
MAIN BODY
TASK 1
Principles of menu planning and design with some business requirements for a range of different
menu.
Menu planning can be defined as a process in that decision related with the food and
beverages are taken and it is done by the higher executives or authority of restaurants. It helps
guest in providing detailed information about food items, beverages, drinks etc. along with their
rates that are being offered by respective restaurants (Funk, Sütterlin and Siegrist, 2020). While
preparing any menu it is important to take acre about some principles and with respect to The
Monk, some are as follow:
It has been found that sequence and arrangements of food item in menu is the primary
concern of any menu planning. As it elaborates the maintenance of sequence in hospitality
industry related with the food item that are being offered by restaurants. It makes more attractive
and creative and that influence consumers to go with that particular item.