Menu Development Planning and Design: Costing and Pricing Analysis

This report focuses on menu development planning and design for hotels, emphasizing the importance of menu design in attracting and retaining customers. It delves into key considerations for costing and pricing menus, including the impact of menu costs on profitability. The report examines various pricing methods, such as ideal food cost pricing, competition-based pricing, and demand-based pricing, providing examples of how these methods are applied. It presents a detailed breakdown of menu items with their respective costs, categorized into A La Carte, lunch, and dinner options, including dishes, sizes, and current prices. The conclusion underscores the significance of menu planning and design in fostering long-term customer relationships and achieving business objectives, highlighting the importance of balancing costs and pricing to ensure customer satisfaction. The report references relevant books, journals, and online resources, providing a comprehensive overview of the subject.