This presentation covers key considerations for costing and pricing menus, approaches to menu costing and pricing, and provides a costed and priced menu as an example. The presentation is relevant for those interested in menu development planning and design, and includes references for further reading. The subject and course code are not mentioned.
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MENU DEVELOPMENT, PLANNING AND DESIGN
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TABLE OF CONTENT •Introduction •Key consideration for costing and pricing of menus •Costed and priced menu •Approaches of menu costing and pricing •References
INTRODUCTION Menu refers to a statement related to food and beverage that is offered to customer and has list of prices of food and beverage items. It is a list that containdifferentoptionandamong which customers can choose dish of their choice.
KEY CONSIDERATION FOR COSTING AND PRICING OF MENUS There are different types of factors to be consider by restaurant at time of identification of pricing and cost of item of menus. These factors can create impact over profitability and marketing share of company. Explanation of these factors in context of menu development of Casamia is mentioned below: •Impact of cost and revenue from different source •Business environment policies and extent of its impact on cost •Scope and limitation of availability of equipment related to cost •Impact of seasonality restriction on menu cost calculation •Current economic climate
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APPROACHES OF MENU COSTING AND PRICING In context of identifying of cost of menu, it isimportanttousedifferenttypesof methodidentificationofrightcostand pricing in order to develop menus. These strategiesandmethodsassistfirmto develop effective menu for restaurants of Casamia.
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REFERENCES •Zeng, S., 2020, August. Unlocking Individual Potential in Computerized Dynamic Assessment with an Evidence-driven Menu-based Mediation Mechanism. In2020 15th International Conference on Computer Science & Education (ICCSE)(pp. 774-777). IEEE. •Zhang, M. and Zhang, W., 2020. When context meets self-selection: the built environment–travel connection revisited.Journal of Planning Education and Research,40(3), pp.304-319.