Menu Development, Planning and Design

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This report analyzes customer and business requirements in menu planning for maximizing profits and comparison of various types of menus, and analysis of customer business requirements for gaining future criteria trends analyzed. It further produces an in-depth plan for menu development, including KPIs to measure success. The report also includes a menu that meets customer and business requirements for maximizing profitability.

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Menu Development, Planning
and Design

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TABLE OF CONTENT
INTRODUCTION.....................................................................................................................................3
PART 1.......................................................................................................................................................4
Principles of menu planning and design to meet customer and business requirements for a range of
different menus........................................................................................................................................4
Customer and business requirements impact on design of menus and recommendations for meeting
new future trends.....................................................................................................................................5
Realistic plan for developing menu to meet maximized profitability......................................................6
Menu that meets customer and business requirements for maximizing profitability...............................7
Evaluation of menu..................................................................................................................................9
Realistic menu to meet overall business objectives.................................................................................9
Recommendations for improvement in tests and evaluation of menu....................................................11
In depth plan for menu development, including KPIs to measure success.............................................11
CONCLUSION........................................................................................................................................15
PART 2.....................................................................................................................................................15
REFRENCES...........................................................................................................................................16
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INTRODUCTION
Menu development, planning and design can be understood to be highly essential within
food and beverage outlets in industry within recent time where companies are taking best steps
for optimizing best scale rise in menu development. For recent report, The River Café has been
taken as organization having wide range of menu services for larger number of customers within
extended aspects. The present report will analyze customer and business requirements in menu
planning for maximizing profits and comparison of various types of menus, and analysis of
customer business requirements for gaining future criteria trends analyzed. Study will further
shed light on producing realistic plan for menu development to meet realistic needs, ideally
adhering to extensive scope for new edge improvement scenarios. Also recent research will
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produce in depth plan for menu development, including KPIs and new scale recommendations
for extensive productive vision towards new range expansion.
PART 1
Principles of menu planning and design to meet customer and business requirements for a range
of different menus
Menu planning principles include aspects such as balance, nutritional quality, aesthetics
and variety including color, texture, flavors, shapes and sizes of food to be considered for
meeting customer needs. The development correlated with new menu planning principles further
signifies development of business requirements for range of menus, to take up proper untapped
new goals framed on actively. Also, adhering to balance, variety and moderation regarding
calories control and nutritional density further enhances vital engagement to produce effective
menu plan. River café aims to bring on best expertise for recognizing customer’s specific
requirements, eating habits and evolve on best determinants. River café aims to improvise menu
planning for design to meet customer needs innovatively, and ideally improvise business
requirements to engage on working paradigms rapidly (Cerrah and Yigitoglu,2022)
Menu must meet customer and business requirements, for gaining competitive growth
worked on actively and develop optimum rise based on keen fundamental vision. This has also
synchronized new scale growth scenarios to be implemented competently for gaining working
reach actively as per company long term benchmarks, and engage on new types of menus. Menu
planning plays crucial role to improvise business growth determinants and improvise new range
of working vision, for extended improvement goals functionally within range of activities. Menu
planning principles further strengthens corporate fundamental diversity to be expanded towards
new grounds functionally, for enhanced competitive growth benchmarks.
Different types of menus for café
River café aims to bring best menu, from various menu types and strengthen up
resourceful inclusion of best meals to engage on wider customer priorities. There are various
types of menus, which River café can adopt in business scenarios where A La Carte, static menus
and Cyclic menus are some of the major types, which are discussed as follows:

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A la carte refers to menu where diner is related to orders for one type of dish that is
separate from plate within original menu where side dishes are missing. There is specific
focus on bringing larger varieties of food options, for people when visiting hotel. A la
carter menu provides customers with various choices, and there is also specific adherence
developed on towards technical diversified benchmarks (Mrusek,Ottenbacher and
Harrington,2022).
Satic menus: It is larger menu typically divided into categories where it doesn’t change
very often and specific focus om customer experience maintenance is consistent for
extended time period. Menu lacks creative advancement, and scope for adding new
food items for strengthened business expansion as there is less scope to bring productive
advancement.
Cycle menu: The cycle menu is series of menu that is repeated over specific period of
time and specific series of menus are repeated such as 4 weeks. Menu is different each
day during cycle and is also heading to bring on extended vision innovatively.
Customer business requirements have impacted on design of menus, as significant factors such
as choices of meals and specific dietary requirements are focused on for bringing design
elements. The Satic menu is less innovative and less creative as compared with cycle menu and
A la carte menu, where food items in Satic menu are less competent. The Cycle menu and A la
carte menu brings new varieties for food among consumers, as it further significantly brings new
varieties. Comparison also signifies that adopting the best scale parameters in menu also enables
to attain towards best strategic working engagement.
Customer and business requirements impact on design of menus and recommendations for
meeting new future trends
The customer and business requirements have significant impact on design within menus,
where River Café aims to adhere towards integrated functional optimum expansion for
strengthening productivity of menu. For meeting new future needs in business, customer
business requirements River Café further aims to bring best specifics for strengthening wider
working benchmarks proactively. The customer business demands are further extended to
determine best design of menus, and gain working efficacy engage on competently where design
of menus are specifically connected to business decisions. By analyzing customer and business
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requirements, impact on design of menus can be specifically framed on for meeting integral
needs about future trends actively. River café aims to adhere to latest menu plans, include best
food items as per customer’s choices for meeting new future trends and generate optimum
strengthened development integrally. Also strengthening focus on customers and business
requirements, impacts design of menus where River Café aims to bring forward new scale
working optimized growth to leverage new items in menu (Lee, Pung and Del Chiappa, 2022).
There business and customer requirements are fulfilled in knowing the aspect as to how
effectively and in appropriate manner the menu is being planned and in effective manner the
changes are taken place at large scale. The River Cafe takes the concern of how effectively and
in appropriate manner the changes are being taken care of for the items to be added in the menu.
The business requirements are fulfilled in analyzing and taking concern of the aspects as to how
the expansion in the menu is being done by adding certain type of dishes in the menu. The latest
menu plans are being taken into consideration which helps in knowing that how effectively the
menu is being planned and what are the key measures of effective menu planning.
The recommendations are provided for improving the business and making changes in
the business requirements according to the needs and requirements of the customers. This also
helps in knowing that what are the business requirements which are fulfilled at large scale. By
gaining the basis for reaching future trends, there are certain trends which helps in creating value
for the menu which is being developed in an effective and significant manner.
Realistic plan for developing menu to meet maximized profitability
The realistic plan for developing menu to meet maximized profitability within River
Café, has to be specifically focusing on operational working integrity diversely and develop best
meals for all customers. Some of the specific parameters, which has to be adhered for best menu
preparation for maximizing profitability at River Café are as follows:
Nutritional aspect: River Café aims to adhere to nutritional aspects developed in menu,
where vegan concept is being followed for generating functional growth as per new
customer demands. Vegan food will be served as per specific nutritional requirements,
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and also developing significant focus on using organic vegan food. By keeping
adherence to nutritional value, menu will be programmed effectively within café for
analyzing further improvement significantly (Ensaff, 2021).This will be also proper
competent focus built on providing nutritional value in food choices , nutritional aspects
and organizing specific menu. Operational aspect: The operational aspect and cost investments by River Café will be
done by integrating best scale menu options as per specific latest customer demands
within new working goals. River Café within operational aspect aims to adhere to frame
menu with best services, plan dishes as per customer wishes and integrate higher
optimized growth competitively.
Integral focus on supply chain: The River Café, will be integrally heading to bring on
best organic food supplies, vegetables and fruits which has to be used in dishes within
menu. Also to meet maximized profitability, company aims to adhere to extensive scale
expansion in optimum expansion of supply chain mechanism to develop best sales. The
supply chain will be also heading on specific focus towards utilizing best scope to
generate specific fundamentals (Gonzalez, Gasco and Llopis, 2022). Visualizing plating and glassware: The plan for menu to maximize profitability, will be
adhered by visualizing plating and glassware to be of premium quality and working based
on specific demands among customers. Visualization of plates, will be highly attractive
for gaining customers attraction and improvising extensive scale sales among menus. By
providing plating innovation and glassware, there will be extensive adherence being
delivered to latest menu creative goals.
The menu plan of River Café is realistic, highly competent as per customer’s latest preferences
and optimized working engagement for larger varied productive growth extensively. River café,
aims to adhere towards new strengthened rise in meals creativeness and adhere towards new
business decisions as per long term working parameters.
Menu that meets customer and business requirements for maximizing profitability
The menu of The River Café, for meeting business requirements with maximized goals to
attain profitability will be headed to build up higher scale growth in reaching menu KPIs. River
Café aims to adhere to A la Carte menu design, to bring large varieties of food options within

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menu for all customers. The menu will be also imperatively focusing on best priorities
development, and optimizing significant priorities for technical working growth. River café will
also primitively bring on new scale expansion within menu items, and ideally bringing change as
per customer’s choices.
Menu balance, creativity and imagination: River café will be focusing on menu balance,
creativity and imagination parameters for adhering to advance up functional growth innovatively.
This will improvise new scale efficacy to be evolved on, as per creative goals for developing best
menu choice (Munir, 2022). Menu engineering: The concept of menu engineering will be also headed on actively, as
River café aims to adhere towards new working parameters within delivering new food
items for all customers. Taking specific priorities on food options, and generating prior
specific focus on adhering to menu engineering also engages on towards optimistic
working engagement.
Legal requirements: The legal requirements, within menu planning plays essential role for better
identification of best menu development standards and determining competent working
synergies. Also legally, business has to be evolved on for proper expansion in towards
strengthening rapid advancement actively. The legal requirements, in menu planning helped in
assigning the aspects as to how effectively and in appropriate manner all the legal requirements
are fulfilled and this helps in knowing that The River Cafe is taking concern of the aspects of
growing the business in effective manner.
Customer demand and requirements are fulfilled which is based ion their preference and tastes at
large scale and this helps in knowing that how significantly the items are added in the menu and
are planning and are taking concern of the menu being planned at large scale. The business
requirements are fulfilled in the manner that the customers are satisfied and the menu which is
planned creates value in the costing and pricing of the items displayed by The River Cafe.
There are certain aspects as to how effectively and in appropriate manner the changes are taken
place and the menu planning is being done. The satisfaction of customers is more important
which helps in dealing with the measures as to how effectively and in appropriate manner all
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items are being displayed in the menu for increasing the profitability of the business and
encouraging the objectives to accomplish the aspects of growth and development.
Evaluation of menu
The menu developed by River Café is as per latest food eating requirements among
people and to leverage specific keen aspects for improvised business maximized growth
functionally. Menu has various options in vegan meals where dishes are as per specific
nutritional requirements evolving among people within recent time, and has been framed as per
new customer specific demands (Knezević and et.al, 2021).
Dishes have been farmed as per A La cate menu, which will develop optimum expansion
further for strengthened rapid growth. Evaluation of menu also specifies that River Café has to
adhere towards new specific benchmarks, and optimize new rise among customer’s choices for
strengthened working expansion fundamentally. Also menu has been framed by utilizing best
strategic vision, for technical expansion as per latest customers’ demands within menus and to
also develop effective working efficacy. Latest customer’s meals choices have been found, as per
social media analysis of various functional parameters and to develop timely expansion further
on recent working phenomenon. Menu has various vegan food options, for various customers
who look for good quality dishes and good ambience within café.
It can be also analyzed that menu dishes are largely serving good affordable competitive
prices for all customers, and generate best food menu availability for all customers. Prices have
been set as per competitive working range, for improvised working scenarios, and to attain
maximize benchmarks on extensive optimized efficacy goals. Cost factor has been taken specific
care, and technically improvise new scale advancement in River Café menu items for delivery of
technical working criteria’s (Teyin and Seçim, 2022).
Realistic menu to meet overall business objectives
Menu for River Café is based on A la carte menu, which will further deliver best strategic
working criteria for optimized scale benchmarks. Below is the menu, along with prices of all
dishes:
Starters Prices of all dishes
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Mix vegetable soup 4 £
Scallops with chorizo and hazelnut picada 5 £
Mix vegetable mushrooms 7 £
Vegan appetizers 8 £
Main course Prices
Sprouts mix veg sandwich 20 £
Brown rice with vegetable curry 30 £
Sweet potatoes and pumpkin soup 25 £
Mix legumes and peas salad 15 £
Mix vegetables sautéed wheat pasta 30 £
Deserts Prices
Coconut milk ice cream 150 £
Dark chocolate pie 20 £,
Dried mix dark chocolate flavor pudding 30 £
Plum cake with vegan milk dressing, and 20 £

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dark chocolate
Menu will be serving food items as per customer’s latest preferences, with organic and
fresh ingredients to be used in all menus which will also improvise larger scale services
advancement strategically. A la carte menu design provides customers wide food options, and
fresh varieties for enjoying within The River Café for further extended improvised
diversification (Kahn and Rafieian, 2022).
Recommendations for improvement in tests and evaluation of menu
The improvement in tests and evaluation of menu specifically is to further develop
competent new engagement goals, identify new investment priorities and advance up specific
working vision. River Café has to develop specific new scale competent engagement, diversify
optimum vision expansion and generate larger range menu evolving scenarios worked on. There
has to be also specific adherence build on towards rationally bringing change, structural
investment on best menus This will further extensively expand strategic goodwill proactively and
enhance operational functional goals improved on within extended time period. Also attaining
specific working vison, to develop business leadership in menu development will improvise long
term competitive advancement in new functional grounds diversely (Gregorash, 2022).
Professional training being delivered to employees, will enhance customers experience
and also optimize new scale functional catering services. This will also enable business goals to
be improved om strategically within longer term, and critically strengthen up professional
diversification. River café menu options are also available on digital platforms, which will
improvise new goodwill for brand on wider grounds and significantly rise working benchmarks.
In depth plan for menu development, including KPIs to measure success
Menu:
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Menu development will be also able to further analyzed, by enhancing specific working
deliverables where River Café aims to bring wider changes within systematic delivery. The River
café, also aims to vitally utilize KPI to develop competent strengthened rise on extensive
priorities within menu planning and generate specific working results informatively. Creativity
and menu planning, has been taken specific care along with imagination for personified working
benchmarks at River Café which will improvise long term determined working expansion
strategically. Menu items are diversely creatively planned, as per café optimized working
parameters and to attain wider scale working goals competitively. River café, further aims to
vitally adhere towards new innovation in setting KPIs, for vitally expanding onto new platforms
functionally (Wiantara, Sulastri and Utama, 2022).
KPIs to measure success at River Café will be to develop are as follows:
Sales and profitability: By keeping specific focus on sales and profitability attained within meals
services, River café will be able to generate specific adherence towards new success measures.
Also sales and profitability, can be significantly used to analyze latest customer’s choices and
specific preferences among recent time period. Sales and profit in revenue attained, also
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improvises new range vision to expand up competitive growth goals rapidly (Gill, Lei and Kim,
2022). Customer experience: River Café will be able also evolving specific check in customer
experience as one of the KPI for analyzing new changes that have to be built up within
menu planning. By analyzing customer experience, reviews on social media apps and
platforms will diversely enable company services to be improved on competitively. Also
analyzing customer experiences, and stars attained on food delivery apps will enable
River Café to determine best strategic working growth.
Marketing: The new advancement coming up in marketing services competitively are
some of the major parameters, which will determine new scope to be advanced on
significantly as per company long term targets. Digital marketing results and graphs
expanding, will ideally enhance working primitive delivery to be engaged on practically
and generate strengthened higher quality output (Lee, Pung and Del Chiappa, 2022).
CONCLUSION
The report has concluded menu planning as one of the most crucial and fundamentally
diverse aspect where cafes, hotels have to be ideally heading on for more progressive working
rise. Research in study has summarized, River Café has been significantly heading to bring
untapped new creative changes among menu planning, and focusing on specific working
priorities to address extended productive diversity. Study has summarized that menu planning
plays crucial role to primitively bring on functional vision, and generate determined long term
returns strategically on wider grounds.
PART 2
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REFRENCES
Books and Journa;s
Burdett, K. and et.al., 2018. The (q, s, s) pricing rule. The Review of Economic Studies. 85(2).
pp.892-928.
Cerrah, S. and Yigitoglu, V., 2022. Determining the effective factors on restaurant customers’
plate waste. International Journal of Gastronomy and Food Science, p.100469.
Cerrah, S. and Yigitoglu, V., 2022. Determining the effective factors on restaurant customers’
plate waste. International Journal of Gastronomy and Food Science, p.100469.
Ensaff, H., 2021. A nudge in the right direction: the role of food choice architecture in changing
populations' diets. Proceedings of the Nutrition Society, 80(2), pp.195-206.
Ensaff, H., 2021. A nudge in the right direction: the role of food choice architecture in changing
populations' diets. Proceedings of the Nutrition Society, 80(2), pp.195-206.
Gill, T., Lei, J. and Kim, H.J., 2022. Adding more portion-size options to a menu: A means to
nudge consumers to choose larger portions of healthy food items. Appetite, 169,
p.105830.
Gonzalez, R., Gasco, J. and Llopis, J., 2022. Information and communication technologies in
food services and restaurants: a systematic review. International Journal of
Contemporary Hospitality Management.
Gregorash, B.J., 2022. Foodie Tourism. In Encyclopedia of Tourism Management and
Marketing. Edward Elgar Publishing.
Kahn, B.E. and Rafieian, H., 2022. More than just the spice of life: Using variety as a signal for
change and diversification. Consumer Psychology Review, 5(1), pp.87-106.
Knezević, N., and et.al, 2021. Correlation of implementation of principles and functions of
management in hospitality business. Turizam, 25(3), pp.149-160.
Lee, C., Pung, J.M. and Del Chiappa, G., 2022. Exploring the nexus of tradition, modernity, and
innovation in restaurant SMEs. International Journal of Hospitality
Management, 100, p.103091.
Mrusek, N., Ottenbacher, M.C. and Harrington, R.J., 2022. The impact of sustainability and
leadership on the innovation management of Michelin-starred
chefs. Sustainability, 14(1), p.330.
Munir, K., 2022. Sustainable food waste management strategies by applying practice theory in
hospitality and food services-a systematic literature review. Journal of Cleaner
Production, 331, p.129991.
NEBİOĞLU, O., 2020. Review of Menu Management Process Model with A Case Study.
Advances in Hospitality and Tourism Research (AHTR). 8(2). pp.203-234.

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Safitri, L., 2020. STRATEGIC IMPLEMENTATION OF MARKETING MANAGEMENT AT
TMRN CAFE. Dinasti International Journal of Digital Business Management.
1(5). pp.736-746.
Teyin, G. and Seçim, Y., 2022. Opinions of Kitchen Workers on Industrial Kitchen
Planning. Journal of Culinary Science & Technology, pp.1-14.
Teyin, G. and Seçim, Y., 2022. Opinions of Kitchen Workers on Industrial Kitchen
Planning. Journal of Culinary Science & Technology, pp.1-14.
Wiantara, I.G.N., Sulastri, I.A.P. and Utama, I.G.B.R., 2022. Survival Strategy Restaurant
Business during the Covid-19 Pandemic. I Gusti Nyoman Wiantara Ida Ayu Putu
Sulastri I Gusti Bagus Rai Utama, pp.07-12.
Wiantara, I.G.N., Sulastri, I.A.P. and Utama, I.G.B.R., 2022. Survival Strategy Restaurant
Business during the Covid-19 Pandemic. I Gusti Nyoman Wiantara Ida Ayu Putu
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