Menu Development, Planning and Design - Desklib

This report discusses the principles of menu planning and design, customer and business needs, menu designs, and how to develop a menu that meets the needs of customers and business profitability. It provides a realistic plan to generate a menu that measures business and customer's needs in order to increase profit of the company. The report is in reference to an organisation called The Ledbury which is a restaurant situated on Ledbury Road in London, England since 2005.

Menu Development,
Planning and Design

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Define the principles of menu planning and design in order to acquire the customer and
business requirements for a wide range of menu........................................................................3
Describe the customer and business needs to be satisfied to increase the profitability for a
wide range of menu.....................................................................................................................4
Compare different types of menu designs which effect the business and customer
requirements................................................................................................................................5
Evaluate how the needs of business and customers can effect the design of a widely ranged
menus and some suggestions to attain future trends...................................................................5
Give a realistic plan to generate a menu that measures business and customer's needs in order
to increase profit of the company................................................................................................6
Develop a menu in a way to meet the needs of customers and business profitability................6
Test and analyse the menu developed.........................................................................................8
Develop a realistic menu with a researched and costed plan which satisfy the goals of the
company......................................................................................................................................9
Suggest the developments in test and analyse the menu.............................................................9
Explain a deep plan of menu development with KPI to know the success, develop and test the
menu and provide some suggestions to solve some issues to achieve business goals................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Menu development, planning and design is a method to organise a supreme display of
recipes for a food outlet (Donellan, 2022). This particular report contains of principles of menu
planning and design, identifying the needs to be fulfilled to increase profitability for a distinct
range of menus, comparing the distinct range of menus, customers, business needs which effect
their design. Then the report evaluates the design of wide ranged menu, there are suggestions in
which the company can acquire future trends. This report mentions a realistic plan to generate a
menu, designing of a menu, testing and analysing the menu made. Then the report defines a
realistic menu with a researched and costed plan that attains all objectives of the company,
suggestions for enhancing the menu on the basis of test and analysis and at last there is a use of
KPI for it. This report is in reference to an organisation called The Ledbury which is a restaurant
situated on Ledbury Road in London, England since 2005.
MAIN BODY
Define the principles of menu planning and design in order to acquire the customer and business
requirements for a wide range of menu
There is structured planning of menu in order to make it attractable to the customers
which should be doe with certain concepts that are as follows -
 Adequacy – When a restaurant provides meal to their customer so they must ensure
about the level of energy they put in their meal that are counted into nutrients like
protein, fat, vitamins, carbohydrate and also some other necessary nutrients that are
calcium, minerals and fibre. The Ledbury needs to make a menu with the supplements of
foods that are rich in all the nutrients (Giousmpasoglou and et. al., 2022).

 Balance – In menu of The Ledbury, they must keep meals according to the time they
serve. They must balance the level of nutrients according to the time with a sufficient
amount of carbohydrates, fats, proteins and etc. They focus for a low carbohydrate and
low fat diet food in their meals as per the trends of health in the people.
 Variety – The Ledbury avoids a monotone menu of meals as they know that the
customers are more likely to try something different so they focus in providing a variety
of food in the terms of texture, taste, colour and different region based foods. They
contain foods that are prepared in different types of style.
 Moderation – The restaurant should match the level of nutrients with the preferred taste
of customers. The Ledbury is moderate in using nutrients and taste as they can't even
compromise in taste. They add some healthy substances in their food and create a menu
that looks tasteful in order to achieve customer satisfaction.
 Nourishments – A good menu is counted among the most nourishment ones. The meals
of The Ledbury should be properly nourished according to the body type in age. Hence
they should make a menu according to the type of nourishments.
There are distinct types of designed menus that are described below -
 Table d' Hote Menu – This type of menu includes banquet, buffet, coffee houses and
cyclic menu, it is a particularly set menu and doesn't give more choices among all courses
to the customer. They have meal that are easy to cook, quality food, covers less area in
kitchen and with a fixed price. It has food like appetizers, soups, salads, entrées and
desserts ( Hennessy, Calancie and Economos, 2022).
 A la Carte Menu – This menu gives a broad choice. The food is prepared after the
complete order is placed. It gives lot of colourful and more costly seasonal foods. It has a
separate section for salads, main meal and desserts which are ordered at different time
intervals.
Hence the menu design recommended for The Ledbury is A la Carte Menu as to increase
the demand from the existing customers and attract new customers.

Describe the customer and business needs to be satisfied to increase the profitability for a wide
range of menu
The menu is something a restaurant is selling to the customers as their business is fully reliable
on it. There are some ways mentioned below which will tend the restaurant to increase its
profitability -
 Promoting more profitable items – The Ledbury focuses on selling the meals that pays
a less priced ingredients. They also promote the meals that can be prepared easily and sell
the dishes which are comparatively high in price (Henshaw and Hawkins, 2022).
 Description – The customers of The Ledbury would like to know about the meal
specifically in the terms of flavour, taste and the ingredients used in it so they need to see
a brief about the food's specifications. They will be delight to see any relatable image of
the item they choose.
 Menu size – The layout of the menu should not be confusing and large enough to trouble
the reader. The Ledbury's menu will be containing sections according to dish type, time
and diet. The customers will prefer a well clarified menu so that they can decide easily.
 Highlight – The Ledbury highlights most chosen and trendy item in their menu as this
helps a customer to choose the particular item as they are differently specialised in the
menu. They warn items of some non veggies as they are concerned of some religious and
ethical beliefs of people (Hoy, Murayi and Moshfegh, 2022).
 Dietary requirements – The Ledbury is concerned of any food intolerances, allergies
and medical conditions of few customers so they aware in their specific diets. Some
dietary requirements like a child needs soft and diet full of nourishment as they are in a
growing stage, an adult needs more quantity of diet so as to meet the requirement of their
appetite, a heavy worker needs more proteins, carbohydrates and calories, etc.
Compare different types of menu designs which effect the business and customer requirements
Basis Table d' Hote A la Carte Menu
Price  All the items are in a set price
with set number of dishes.
 All the items have a separate
price with broad variety.
No. of items  It has 2-4 types of dishes that are
limited and don't vary much.
 The dishes are varied according
to the courses and categories.

Wastage  In their making less food is
wasted because of less choices.
 In their making more food is
wasted because of more choices.
Evaluate how the needs of business and customers can effect the design of a widely ranged
menus and some suggestions to attain future trends
There should not be any trouble for the customers to understand the menu for any item. It
is recommended to show attractive and high quality pictures near the item to relate how the dish
in real would be like. There should be specific presentations in the menu that are -
 They can show some symbols in categorizing food types (Johnston, Weiler and
Baumann, 2022).
 The Ledbury can highlight the most nutritious and most ordered food in their menu.
Give a realistic plan to generate a menu that measures business and customer's needs in order to
increase profit of the company
The menu plan should provide reasons to be strongly attractable to the guests. The steps
to be followed in a realistic plan to generate a menu are as follows -
 Perform a menu assessment – This is the initial stage for The Ledbury to go through
their existing menu and get the priorities of the items that were mostly ordered, along
those items they need to introduce some new ones. They must review the item in order to
keep or modify or delete or add them in the menu.
 Examine the requirements – The restaurant must know all the meals according to the
events, time and process. The Ledbury will process in demonstrating some needs to
adjust or add the items, mention the item on a right section or place, flavours used in the
item must be predicted by name and mention the prices of the item in an increasing order.
 Research – They should not sit back in a rest mode at their home rather they should
research at their homes with the social media and blogs to observe and practice
something new.
 Explore and taste – The Ledbury should send their staffs to explore the market so that
they learn something new in taste and styles of serving. They should be exploring in a
team.

 Create and present – The staff of Ladbury must be active in their timing to present what
they have observed and practised till now. They must provide some dishes name in which
they are perfect and best.
 Get Feedback – When The Ladbury is done with their tasting then they must focus on
analysing and selecting the items that are to best fit in their menus.
 Establishing Price – The Ladbury at last should concentrate on pricing technique for the
final dishes according to the cost of ingredients, time taken to cook and amount of labour
incurred in preparing them (Ottenbacher and Harrington, 2022).
Develop a menu in a way to meet the needs of customers and business profitability
The Ladbury Restaurant
(Dining Menu)
All-Day-Dinning Price Great British Pies Price
British grains from Hodmedod's £18 (Tuesday)
Shepherd pie
£25
Jerusalem Artichoke soup £22 (Wednesday)
Butter Squash
£18
Roasted Onion Squash £20 (Thursday)
Lancashire 'hot pot', pickled cabbage
£20
Hispi Cabbage £11 (Friday)
Fish pie
£27
River Fowey Mussels £20 (Saturday)
Free range chicken and leak pie
£25
Cornish Plaice £15 SIDES
Smoke Ham Hock Scotch Egg £16 Cauliflower and broccoli cheese £5

Blackbrow Pork Rib Eye £24 Courgettes, Garlic Butter £7
Monkfish Scampi in Curious Beer Batter £17 Hand Cut Chips £5
Cumbrian Neck of Lamp £25 Savoy Cabbage £5
Smokey Aubergine £12 Crispy Shallots £5
English Garden Salad £14 Toasted Almonds £6
From The Grill
900g Rose Veal Tomahawk £60 220g Grass Fed Fillet Steak £35
250g Grass Fed Rib Eye Steak £30 Yorkshire Wagyu Burger £27
Test and analyse the menu developed
After a menu of The Ladbury is created then there is a need to test its effectiveness
(Raina and Krishnamurthy, 2022). There are some measurements taken in order to test the menu
produced of The Ladbury restaurant that are explained below -
 Benchmark test – This type of test is used to measure the quality of products used. It
sets a standard for the company to demonstrate the level of quality used in the products.
The company needs to benchmark the product used in assessing their performance. The
Ladbury will compare their expectations with the results they had got. They will come to
know their standard for now and the upcoming period. It will take time, complexity for
processing the outcomes. This tool makes the functioning of the business very
progressive, rapid and smooth.
 KPI test – It stands for Key Performance Indicators, it is used for measuring the values
of the efficiency and effectiveness of performance in a period of time for a particular
goal. This tool helps the company to recover their progress and perform their actions with
good decisions. The Ladbury can judge their performance in the term of revenue they
earn, growth by profit, margin they get from each customers, earning per customer and
the level of satisfaction they are getting from the customers (Rediske and et. al., 2022).

 Customer reviews – This test is done by taking a feedback of their dishes they serve of
the new menu which will be based upon the experience, likes, dislikes, choice, preference
of the customers. The Ladbury can offer a form of feedback to their customers at the end
which should not be lengthy, complicated at all rather than they should make a simpler
formed MCQ questionnaire. The customer review will judge a specific staff's
performance in a dish and the rate of the restaurants dishes. The company will be taking a
review on all the dishes they serve and will modify their menu accordingly. This tool
helps them in a genuine and transparent manner to set up their menu.
Develop a realistic menu with a researched and costed plan which satisfy the goals of the
company
The menu made for The Ladbury is done after so much of research work. The menu
prepared has the ingredients that cover the cost incurred in the pricing of the dish served. The
margin set for the company's profit is good in the objective to earn more profit. Some ingredients
used are less costed in market but served to people at a good rate in order to achieve the goals in
the terms of profitability (Rosemberg and et. al., 2022). The company had researched some new
trends on the basis of tastes and health preference of their existing customers.
Suggest the developments in test and analyse the menu
The restaurant is going to use test of customer reviews which will be most effective for
them to know about their preferences. They will be more likely to know about the future trends
and they should develop a feedback form for it. That should be carrying common questions in
order to test their new menu. They will be improve, modify, add, delete and analyse the items in
their menu on the basis of customer's likes and dislikes (Turner and et. al., 2022). It is
recommended that they must update some seasonal items and readability of the menu if not like
by their customers.
Explain a deep plan of menu development with KPI to know the success, develop and test the
menu and provide some suggestions to solve some issues to achieve business goals
The restaurant can test their menu in KPI for a set period of time and will attain the
results with them. It is recommended to analyse their deeds and mistakes in order to improve
more afterwards. The Ladbury will plan, analyse, integrate and at last perform action for the test

of their menus. Then they will change their menu accordingly to make it more profitable for the
business (Zheng and Ai, N., 2022).
CONCLUSION
This report on The Ladbury has a deep explanation on some principles of menu planning,
distinct types of designs in menu, business and customer's needs measurement in a wide range
menu, comparison of different types of menu and they way in which designs would impact their
profitability. Then the report is evaluated on the basis of some suggestions for business to meet
the future trends, there is presented a brief layout of menu for the company, then comes testing
and analysing the menu developed. The report describes a fully researched and costed plan that
meets the requirements of company's objectives, then there are some recommendations for
enhancing the menu after tests and at last it concludes with a deep plan for improving it, rate the
success and solve some issues based upon business objectives.

REFERENCES
Books and Journals
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Hoy, M.K., Murayi, T. and Moshfegh, A.J., 2022. Diet quality of frequent fast-food consumers
on non-fast food intake day is similar to a day with fast food. What We Eat in America,
NHANES 2013-2016. Journal of the Academy of Nutrition and Dietetics.
Johnston, J., Weiler, A. and Baumann, S., 2022. The cultural imaginary of ethical meat: A study
of producer perceptions. Journal of Rural Studies. 89. pp.186-198.
Ottenbacher, M.C. and Harrington, R.J., 2022. Culinary Innovation. In Encyclopedia of Tourism
Management and Marketing. Edward Elgar Publishing.
Raina, V. and Krishnamurthy, S., 2022. Data Science Projects. In Building an Effective Data
Science Practice (pp. 325-357). Apress, Berkeley, CA.
Rediske, G. and et. al., 2022. Management of operation and maintenance practices in
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using Borehole Torsion and Well Curvature. In IADC/SPE International Drilling
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Zheng, J. and Ai, N., 2022. Evaluating the sustainability of urban food recovery programs: a
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