This presentation provides an analysis of the marketing strategies of Mercedes Benz, including SWOT and PESTEL analysis, marketing mix strategy, and current marketing performance. It also discusses the importance of marketing in the company and the role of the marketing department.
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MERCEDES BENZ
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Table of Contents •Introduction •Analysis of macro and micro environment of Mercedes Benz •Marketing Mix 4Ps •Marketing Performance of Mercedes •Conclusion •Group Log •References
Introduction •Marketing is the process of buying and selling of product and services through different marketing techniques such as promotion, personal selling etc. •Present study will be based on Mercedes Benz company. It is a German global automobile company and a division of Daimler AG Report will include SWOT and •PESTEL analysis of Mercedes Benz and its marketing mix strategy. Further more it will include current marketing performance of the company
4 SWOT Analysis •It is done for identifying the internal factors that affect working of the company. It includes strength, weakness, opportunity and Threat. Through this company's competitive position can be evaluated and helps in developing strategic planning. It assess performance, risk and potential of business.
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5 PESTEL Analysis Pestle analysis is a framework that is used to identify external factors of the company. It consist of political, economical, social, technological, environmental and legal factors that affect company's operation
6 Marketing Mix •Itreferstothecombinationofproduct,place,priceand promotion •To become successful in business marketer want to understand product life cycle and executives of business.
7 Marketing Performance of Mercedes •The present statistics of Mercedes showsthat there are large number of car sale between March 2018 and March 2019. In March 2019, Mercedes has a market share of five percent •As Mercedes is investing large amount of money on research and development to expand its business at global level
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8 Conclusion •From the above study it can be concluded that marketing plays an important part in the company. •As marketing department plays a crucial role in the company that helps in advertise its product at the marketplace.Marketing mix strategy of 4 Ps helps in promoting product in the market
08/30/2024 Group Log ContributorContribution/ Communications Date AssignedDate Completed Michel BakerGroup meeting - Discussion regarding allocation of work to each group member 01/05/1915/05/19 James KotlerComplete SWOT Analysis15/05/1930/05/19 David RyanCompetitor research and information to the matrix 01/06/1915/06/19
10 References Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!. InAdvances in luxury brand management(pp. 43-57). Palgrave Macmillan, Cham. Baker, M.J., 2016. What is marketing?. InThe Marketing Book(pp. 25-42). Routledge. Blythe, J. and Martin, J., 2019.Essentials of marketing. Pearson UK. Chaffey, D. and Ellis-Chadwick, F., 2019.Digital marketing. Pearson UK. De Mooij, M., 2018.Global marketing and advertising: Understanding cultural paradoxes. SAGE Publications Limited. Fill, C. and Turnbull, S.L., 2016.Marketing communications: brands, experiences and participation. Pearson. Kotler, P and et. al., 2017. Marketing for hospitality and tourism. Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia.
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References McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Shaw, S., 2016.Airline marketing and management. Routledge. Tuten, T.L. and Solomon, M.R., 2017.Social media marketing. Sage. Online MercedesBenzUSmarketshare.2018.[Online].Available through<https://www.statista.com/statistics/276309/mercedes-market-share-of-new-car- registrations-in-the-eu/>