Merck Germany: Overview, Methodology, Pharmaceutical Sector, Pestle Analysis, Positioning, Recommendations

This presentation provides an overview of Merck Germany, including its history, operations, and research centers. It also discusses the pharmaceutical sector, revenue, and market share. A Pestle analysis is conducted, and recommendations for innovation and marketing are provided.

Merck Germany

Overview to the Company
• Merck group is a well-known German based company which
operates at multinational level.
• Commonly deals in multinational chemicals, pharmaceutical and life
sciences products
• Merck was founded in 1668 and is renowned for being wold’s oldest
company which operates in pharmaceutical and chemical products.
• It is operating in Africa, Asia, America, Oceania and Europe.
• The major research and development centres of the company are
situated at Beijing, Tokyo, Boston and Darmstadt.

Methodology
Data Collection
• The present case of Merck, various regulations issued for
pharmaceutical sector will be analysed.
• Analysis of the industry and market, it belongs to, will be prepared
for its set up.
• Various online journals and articles will be studied so as to make the
knowledge base concrete regarding pharmaceutical and life science
sector and views and suggestions given by various researchers to
Merck.
Data Analysis
• Qualitative type of data analysis by formulating themes.

Pharmaceutical sector
• These types of companies are
generally involved in dealing
with generic or branded
medicines and other medical
devices.
• Germany have been ruling this
sector since years where it has
been the best location for
research, production and
distribution of pharmaceutical
products as an exceptionally
high level.

Revenue of Pharmaceutical
sector

Global sales

Market share

Global sales of life science sector

Pestle Analysis of Merck
• Political: . Growing political focus is creating pressure on health
care firms to make changes in their existing practices. Trade in
Germany causes trouble for the Merck.
• Economic: Germany has stable economy. Interest rate in the country
is high that force Merck to enhance its product's prices.
• Social: Population of Germany believes in traditions. There are
diverse cultural people live. This impacts positive on the business
unit because it becomes able to offer them pharmaceutical products
as per their beliefs and cultural aspects.
• Technological: Merck always implement the latest technologies and
discover new ways so that it can produce such medicines that can
prevent people from diseases.

• Legal: Merck tend to follow all the rules to preserve the
environment from any harmful emission through the factories
• Environmental: Environmental and other laws and take care of
environmental elements so that it does not harm to the surrounding.

Positioning of Merck

Competitor's revenue

Recommendations
• Innovation is the key to survive in
the market. Hence, raising this area
can help Merck to compete with the
other companies available in the
market at global level.
• To raise the overall investment for
the company so that new products
and services can be provided to the
users.
• It is advised to the company to
market itself in the digital
marketing format as well so that
large number of customers can be
attracted towards it.